August 18, 2015 in Austin
ABOUT THE EVENT
Join us in Austin to learn how to leverage social media marketing at your nonprofit to meet your organization’s mission. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.
Registration & Continental Breakfast
Fundraising Fundamentals for Social Media Campaigns
Sarah Evans, Founder and Executive Director, Well Aware
Twitter Handle: @WellAwareWorld
While almost all nonprofits have integrated social media into their development strategies, the majority have not yet had notable success using this tool for fundraising. If social media is the number one reason that people in the US use the internet today, shouldn’t there be a better way to grow your organization through this medium? Over the past seven years, Well Aware has raised over $500,000 using social media. We’ll share what we've learned, and why raising funds through these channels is easier than you think.
Inspiring Your Ambassadors, Leveraging Their Networks
Tina Snider, Director of Communications, Ronald McDonald House Charities of Central Texas
Twitter Handle: @elincomm
We all have them. Those ardent supporters who help spread the word about our good works. The ones who share our stories by using their voice. It’s essential to recognize their passion while keeping them motivated to continue conversations. In this session, we’ll explore simple, creative strategies to honor our ambassadors who along the way help us build relationships.
Interactive Activity: Tweet-Out
Make It Stop: What Donors Really Want from Social Media and Communications
Tad Druart, Vice President - Marketing, Abila
Twitter Handle: @TadDruart
Donor expectations have changed. According to recent research, nonprofit professionals are 10 times more likely to think they need to communicate more, while donors are claiming nonprofits communicate too much; with more than 30 percent going so far as to exclaim, “Make it stop,” when talking about social media. Are your donors in that one-third? Learn what donors are saying they want from your communications.
Measuring What Matters: Meaningful Metrics
Debra Askanase, Founder & Digital Engagement Strategist, Community Organizer 2.0
Twitter Handle: @askdebra
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. In this session, we'll look at what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Break for Lunch, Emails, & Fresh Air
Solutions Salon: Executive Round Table
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
Messages Matter: Share Stories. Build Communities
Christian Clarke Cásarez, Assistant Director of Communications, Dept. of Communications and Community Engagement, Austin Independent School District
Everyone is looking for the next Tweet heard round the world, magical meme or have-to-have hashtag, but every communication begins simply—with a story. Everyone has a story. Communities come together around shared stories. In this session, we’ll examine how nonprofits are using strategic storytelling to build their communities. We’ll review practical tips to help strengthen your own storytelling through meaningful messages that inform and inspire your communities.
Blowing up the Donor Pyramid: The Future of Fundraising is a Mess
David J. Neff, Digital Strategy Manager, PwC and Founder, Lights. Camera. Help.
Twitter Handle: @daveiam
When people think about traditional donor engagement, retention and acquisition, the ancient donor pyramid still seems to float into our heads. However this framework needs to be torn down and rebuilt due to digital and social impacts. In fact it doesn't need to be torn down. It needs to be imploded like the shambling corpse of a building that has no purpose in our modern times. In this demolition session, David J. Neff will take us through a modern POV on donor acquisition, engagement and acquisition, and the role social media fundraising plays throughout. And show us concrete examples of what modern donor acquisition campaigns look like.
Interactive Activity: Tweet-Out
Nobody Will Watch Your Video Unless
Mat Hames, President and Creative Director, Alpheus Media
Twitter Handle: @MatHames
Can a film help your non-profit? A great video can make you, a bad video can break you, but the most likely scenario is that barely anyone will watch it. That doesn’t have to be the case. We’ll look at the most successful non-profit films, and analyze what worked. We’ll also look at some well-done non-profit films with less of an impact. We’ll see nine themes emerge about successful, impactful videos, and see the best non-profit stories recently told on Instagram, YouTube, Vimeo, Facebook, Vine, and other channels.
Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
Austin Conference is Co-Hosted with our Partner:
Regular Small Nonprofit Registration
- $175: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $225: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $275: Companies and Individuals
- Corporations & Startups