Join Us For Our First Twitter Chat On Measuring What Matters In Social Media!

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Post-event Updates: It was a great chat in March- see the Storify here! Also we will use #SM4NP in the future, not #SM4NPChat.

We’d like to invite you to a Twitter Chat- our first #SM4NPChat!- about Measuring Social Media for the Most Impact.  Together we’ll discuss which metrics matter for nonprofits and how to use data to get the most impact out of social media. It will be a place to build community. Join us on March 13th from 1-2 PM EST.

About the Chat We think of #SM4NPChat as an opportunity to gather our digital community on a regular basis! It will be a monthly Twitter Chat series to educate nonprofit professionals by bringing together social media mavens and community members to talk and learn online. We’ll explore cause awareness, cause marketing, engagement, fundraising and advocacy through social media.

Join us every second Friday, including Friday, March 13th from 1-2 PM EST.

This Month’s Questions:

Q1: First, how frequently do you review your social media analytics?

Q2: What is the most meaningful metric to your nonprofit?

Q3: What is your biggest challenge when measuring your nonprofit’s social media?

Q4: How do you measure? With spreadsheets or a comprehensive program?

Q5: What is your favorite measurement tip for small to medium nonprofits?

Bonus Q: How do you visualize your data?

How to Join this Chat

  • Share this post with your social networks and invite your colleagues to join the conversation!
  • Prepare for the chat by thinking of resources you’d like to share, or take a look at our suggested learning list below.
  • Participate in the conversation by following and using the #SM4NPChat hashtag. Stay organized with your favorite Twitter client (we recommend Nurph) and follow #SM4NPChat to see the conversation in action.
  • Give us feedback on how it went so we can keep improving it. It is our first one, after all!

Recommended Reading Chris Tuttle’s post on measuring what matters. Ritu Sharma’s post about Twitter Analytics Beth Kanter’s post on how much to invest in social media Steven Shattuck on which metrics nonprofits should track John Haydon on how data shows photos no longer get more reach on Facebook Kevan Lee on 19 free social media analytics tools

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