October 19, 2015 in Boston


Join us as we bring together nonprofit decision-makers and supporters in the Boston to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short, TED-meets-Twitter style talks and interactive workshops. We’ll be adding a couple hands on workshops and breakouts this year to allow participants to get their hands on experience with measurement and designing compelling email newsletters.



We are excited to offer scholarships to nonprofit professionals from organizations with valid 501c(3) or fiscal sponsorship status only. A strong preference is given to organizations with budget of $500,000 or less. Please apply here to be considered.

Without volunteers, these events could not run as well as we do, and we are very grateful for all our volunteers. If you’re interested in volunteering, please complete the following application. We are looking for volunteers for outreach help leading up to the event and also for onsite support.

An investment in Social Media for Nonprofits can allow your organization to connect to our incredible network of nonprofit social media and MarCom practitioners, CEOs, board members, directors, and consultants. #SM4NP participants are the precise decision-makers that sponsors and exhibitors need to reach. Their work ranges from fighting hunger to ending child slavery, but they’re united by a fierce desire to master the resources, tools, and knowledge they need to better serve their community.



Regina Walton

Regina started her social media management career in 2006 while she was living in Seoul, Korea. She launched her own blog under the pen name “ExpatJane”. That soon led to being one of the top ten

James Burnett

Burnett leads all public and media relations efforts for the Boston Foundation, manages the foundation’s social media presence, and leads its new in-house story-telling project. Before joining the B

Stephanie St. Martin

Stephanie is a seasoned social media marketing, inbound marketing and SEO expert. She holds a BA in Communications and Philosophy from Boston College in 2007, and earned her MA in Philosophy from BC i

Debra Askanase

Debra Askanase is the founder and Digital Engagement Strategist at Community Organizer 2.0, a digital strategy consulting firm to nonprofit organizations specializing in online strategy and engagement

Ritu Sharma

Ritu Sharma has years of experience in event production, event-related fundraising, and social media. She heads up programming and logistics for Social Media for Nonprofits. She has worked with severa

Julia Campbell

After 10 years in the nonprofit sector as a development director and marketing coordinator, she founded J Campbell Social Marketing, a nonprofit digital marketing agency based in Beverly, MA. A Beverl

John Haydon

John Haydon is Chief Heretic and Pyrotechnician at Inbound Zombie Inc., and the author of Facebook Marketing for Dummies. He specializes in branding strategy development and social media training and


9:00 AM

Registration & Continental Breakfast

9:30 AM

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
John Haydon, Author, Facebook for Dummies, Conference Co- Host
Twitter Handles: @Ritusharma1 & @Johnhaydon

9:45 AM

11 Steps to a Successful Nonprofit Social Media Strategy

Julia Campbell, Principal, J Campbell Social Marketing
Twitter Handle: @JuliaCSocial

Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!

10:15 AM

Marrying Mobile with Social

Ritu Sharma, CEO & Co-Founder, Social Media for Nonprofits
Twitter Handle: @ritusharma1

Mobile is the next evolution in the social and communications space. This simple and interactive session will provide tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. The session will cover the basics of mobile and how to prepare various assets in mobile friendly environment.

10:45 AM

Break for Stretch & Networking

11:05 AM

Building a Culture of Storytelling

James Burnett, Director of Public Relations & Social Media, The Boston Foundation Twitter Handle: @JamesBurnett

Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

11:40 PM

Developing Online Engagement Campaigns

Debra Askanase, Founder and Digital Engagement Strategist, CommunityBuilder2.0
Twitter Handle: @AskDebra

Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session, we will profile successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.

12:15 PM

Break for Lunch, Emails, & Fresh Air

1:10 PM

Facilitated Solutions Salon: Executive Round Table

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

2:00 PM

Proven Ways to Get More Engagement on Facebook

John Haydon, Author, Facebook for Dummies
Twitter Handle: @JohnHaydon

You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This session will show you innovative ways to get more engagement on Facebook, from high-quality fans.

2:35 PM

Break for Stretch, Networking, & Fresh Air

3:00 PM

Cultivating Community: How to Build an Active and Engaged Group

Regina Walton, Marketing Manager, Pole to Win International
Twitter Handle: @reginawalton

Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session you will learn about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.

Join Regina to learn how to build strong and engaged communities of donors and constituents using social media!

3:35 PM

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Stephanie St. Martin, Manager, Digital Content, d50 Media
Twitter Handle: @StephStMartin

140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. We’ll show you how to use tools like Twitter lists, find influencers, and even potential volunteers from those tweeting.

4:05 PM

Closing Remarks

Ritu Sharma, Executive Director, Social Media for Nonprofits

Marketing toolkit

Help us share the word about the event with easy-to-use images, tweets and posts, like the one below.

Click to tweet: "Can't wait for #SM4NP CA conf on 9/16! For nonprofits needing marketing help, look at @SM4Nonprofits event:"

Boston 2015

Microsoft NERD Center
1 Memorial Drive
Cambridge, MA
02142, USA

Contact Info

Social Media for Nonprofits


Registration Rates


Regular Small Nonprofit Registration

  • $175: Small Nonprofit
  • Annual Budget Under $500K


Regular Mid-Large Nonprofit

  • $225: Mid-Large Size Nonprofit
  • Annual Budget Over $500K


Regular For-profit and Consultants

  • $275: Companies and Individuals
  • Corporations & Startups
  • Consultants