October 19, 2015 in Boston
ABOUT THE EVENT
Join us as we bring together nonprofit decision-makers and supporters in the Boston to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short, TED-meets-Twitter style talks and interactive workshops. We’ll be adding a couple hands on workshops and breakouts this year to allow participants to get their hands on experience with measurement and designing compelling email newsletters.
Registration & Continental Breakfast
11 Steps to a Successful Nonprofit Social Media Strategy
Julia Campbell, Principal, J Campbell Social Marketing
Twitter Handle: @JuliaCSocial
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Marrying Mobile with Social
Ritu Sharma, CEO & Co-Founder, Social Media for Nonprofits
Twitter Handle: @ritusharma1
Mobile is the next evolution in the social and communications space. This simple and interactive session will provide tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. The session will cover the basics of mobile and how to prepare various assets in mobile friendly environment.
Break for Stretch & Networking
Building a Culture of Storytelling
James Burnett, Director of Public Relations & Social Media, The Boston Foundation Twitter Handle: @J
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Developing Online Engagement Campaigns
Debra Askanase, Founder and Digital Engagement Strategist, CommunityBuilder2.0
Twitter Handle: @AskDebra
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session, we will profile successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Break for Lunch, Emails, & Fresh Air
Facilitated Solutions Salon: Executive Round Table
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
Proven Ways to Get More Engagement on Facebook
John Haydon, Author, Facebook for Dummies
Twitter Handle: @JohnHaydon
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This session will show you innovative ways to get more engagement on Facebook, from high-quality fans.
Break for Stretch, Networking, & Fresh Air
Cultivating Community: How to Build an Active and Engaged Group
Regina Walton, Marketing Manager, Pole to Win International
Twitter Handle: @reginawalton
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session you will learn about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
Join Regina to learn how to build strong and engaged communities of donors and constituents using social media!
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Stephanie St. Martin, Manager, Digital Content, d50 Media
Twitter Handle: @StephStMartin
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. We’ll show you how to use tools like Twitter lists, find influencers, and even potential volunteers from those tweeting.
Ritu Sharma, Executive Director, Social Media for Nonprofits
Regular Small Nonprofit Registration
- $175: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $225: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $275: Companies and Individuals
- Corporations & Startups