Boston

October 19, 2015*
Microsoft NERD Center - 1 Memorial Drive, Cambridge, MA

Join us as we bring together nonprofit decision-makers and supporters in the Boston area to share practical tips and tools for fundraising, marketing, and advocacy.  We are hosting this year’s conference in a more workshop format with hands-on sessions designed not only to inform and educate but to work with you to execute some of these concepts.

9.00 am Registration & Continental Breakfast
9:45 am Welcome & IntroductionRitu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits


John Haydon, Author, Facebook for Dummies, Conference Co- Host

10:00 am 11 Steps to a Successful Nonprofit Social Media Strategy Julia Campbell, Principal, J Campbell Social Marketing

Twitter Handle: @JuliaCSocial

Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations.

In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!

10:45 am Marrying Mobile with SocialRitu Sharma, CEO & Co-Founder, Social Media for Nonprofits

Twitter Handle: @ritusharma1

Mobile is the next evolution in the social and communications space. This simple and interactive session will provide tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. The session will cover the basics of mobile and how to prepare various assets in mobile friendly environment.

11:30 am Finding Your Voice: Giving Your Social Media a Fitting PersonaStephanie St. Martin, Manager, Digital Content, d50 Media

Twitter Handle: @StephStMartin

Many non-profits fall into the trap of using the same voice across the same networks. The voice falls flat. It isn’t customized to the audience. The stakeholders aren’t being reached. In this workshop, we’ll explore the importance of personas and how to create them. We’ll ask who your audience is, what you know and what you don’t know about them. How do they behave on each individual social network? You will have time in this workshop to discuss and understand your own non-profit’s users and what their needs are so you can create the foundation for a clear persona.

12:15pm Break for Lunch, Emails, & Fresh Air
1:15 pm Developing Online Engagement CampaignsDebra Askanase, Founder and Digital Engagement Strategist, CommunityBuilder2.0

Twitter Handle: @AskDebra

Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session, we will profile successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.

2:00 pm Proven Ways to Get More Engagement on FacebookJohn Haydon, Author, Facebook for Dummies

Twitter Handle: @JohnHaydon

You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This session will show you innovative ways to get more engagement on Facebook, from high-quality fans.

2:45 pm Break for Stretch, Networking, & Fresh Air
3:15 pm Tweet and Repeat: How Twitter Can Refill Your Drying PipelineStephanie St. Martin, Manager, Digital Content, d50 Media

Twitter Handle: @StephStMartin

140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. We’ll show you how to use tools like Twitter lists, find influencers, and even potential volunteers from those tweeting.

4:00 pm Closing RemarksRitu Sharma, Executive Director,
Social Media for Nonprofits
5:30pm Networking Reception with 501TechClub of BostonMeadhall
4 Cambridge Centre
Cambridge, MA

 

Who Should Attend?

  • Executive Directors & Founders
  • Development & Online Marketing Professionals
  • Marketing & Communications Staff
  • Nonprofit Bloggers and Media
  • Board Members & Volunteers
  • Nonprofit Consultants
  • Directors of Development
  • Social Fundraising Professionals

Conference registration includes access to the full-day program, access to all breakouts, continental breakfast, and lunch.

*Note: This event was rescheduled from May 14th to October 19th. Sorry for any inconvenience.

  • Sponsors