October 29, 2014
Northwestern Memorial Hospital

Join us for our Chicago program, generously hosted by Northwestern Memorial Hospital. We are excited to have Beth Kanter keynote this event. Register now! to save your spot and join us in Chicago!

Our conferences bring together marketing and communications professionals from the nonprofit sector to learn best practices and to connect for peer-peer learning. Join us for a day of learning, connecting and networking.

Social Media for Nonprofits- Chicago

October 29th, 2014

Conference Program

8.30 am Registration & Continental Breakfast
9:00 am Welcome & Introduction
Ritu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits

Sponsor Remarks
9:30 am Social Media Strategy
Susy Schultz, Executive Director, Community Media Workshop
Twitter Handle: @SusyS

Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.

10:10 am Morning Keynote: Managing Your Attention & Using Your Time Wisely in Social Media
Beth Kanter, Author & Blogger, The Networked Nonprofit & Measuring the Networked Nonprofit
Twitter Handle: @Kanter

Social media and working online doesn’t have to be overwhelming; you can take back control.  This talk explores personal productivity techniques, including the use of attention training and visualization, to combat distraction. It will also cover conscious computing tools and apps that can help lengthen your attention span and replace information overload with a sense of mindfulness. The tips and tools, once you put them into practice, will help you achieve more in less time and ultimately increase the return of your online social media efforts.

10:50 am Break for Coffee and Conversation
11:10 am Marrying Mobile with Social
Ritu Sharma, CEO & Co-Founder, Social Media for Nonprofits
Twitter Handle: @ritusharma1

Mobile is the next evolution in the social and communications space. This simple and interactive session will provide tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. The session will cover the basics of mobile and how to prepare various assets in mobile friendly environment.

11:50 am Visual Storytelling for Mobile and Social Web
Ira Horowitz, Founder, Cornershop Creative
Twitter Handle: @horhay1234

Compelling stories and engagement are the tools available to nonprofits to manage the dwindling reach of Facebook and other platforms. Using creative images and memes, nonprofits can communicate more compelling stories of their impact and engage their various stakeholders. Join Ira to learn how to use to your nonprofit’s advantage by employing simple tips and tricks and some low-cost tools.

12:25pm Break for Lunch, Networking & Exhibits
1:30pm Solutions Salon: Executive Round Table
Regina Walton, Marketing & Social Media Manager, Social Media for Nonprofits
Twitter Handle: @ReginaWalton

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs.  Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

3:10 pm Break for Stretch, Networking & Exhibits
3:30 pm Leveraging Video to Turbocharge your Fundraising
Bridgett Colling, Director of Content Marketing, 
See3 Communications

Twitter Handle: @BridgettColling

Video is a powerful medium of communication. It can convey a thousand words, emotions and impact in under a minute, which, written word can take pages to communicate. In this very tactical session, Bridgett will share the best practices of incorporation video in your overall messaging and specifically fundraising with the year-end fundraising upon us.

4:10 pm #GivingTuesday Plans that Work!
David Gunn, Political Account Manager, SalsaLabs
Twitter Handle: @GunnD

The average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly – 40% to be exact – from 2012’s average gift of $101.60. In this presentation, you’ll learn the best tactics from nonprofits who raised money successfully on #GivingTuesday in 2013. Come prepared to learn how to attract new donors, retain existing donors, integrate #GivingTuesday in your year end fundraising program and more in this hands-on presentation.

4:40 pm Closing Remarks
Ritu Sharma, CEO & Co-Founder, Social Media for Nonprofits



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