Dallas 2015

August 14, 2015 in Dallas, TX


Join us in Dallas to learn how to leverage social media marketing at your nonprofit to meet your organization’s mission. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.



If you are interested in joining us as a keynote, speaker, or panelist please apply online here. Our Leadership Council reviews speaker submissions on a rolling basis. All workshops must be practical and actionable, not conceptual and theoretical, and sessions are 30 minutes long, including Q&A. Please note: we are a nonprofit and do not provide honoraria or travel stipends, as we are committed to accessibility and this is key to keep registration fees as low as possible.
Without volunteers, these events could not run as well as we do, and we are very grateful for all our volunteers. If you’re interested in volunteering, please complete the following application. We are looking for volunteers for outreach help leading up to the event and also for onsite support.
An investment in Social Media for Nonprofits can allow your organization to connect to our incredible network of nonprofit social media and MarCom practitioners, CEOs, board members, directors, and consultants. #SM4NP participants are the precise decision-makers that sponsors and exhibitors need to reach.


Anita Foster

Anita Foster began her career as a disaster response volunteer in 1996 and became a paid staff member two years later. Today, she works alongside three paid staffers and 70 professional communications

David Preziosi

David Preziosi has been with Preservation Dallas for nearly three years after working in Mississippi for sixteen years in preservation and planning. David attended Texas A&M University, receiving

Shalissa Colwell

Shalissa Colwell serves as VP of Marketing for Downtown Dallas, Inc. She has been with the organization since 2012 and is currently responsible for overseeing marketing and communications, website, so

Debra Askanase

Debra Askanase is the founder and Digital Engagement Strategist at Community Organizer 2.0, a strategy firm working with mission-driven organizations and specializing in developing online strategy and

Krisleigh Hoermann

As social media strategist for the American Heart Association and American Stroke Association, Krisleigh Hoermann is responsible for connecting the brand with online audiences, creating communities an

Carol Goglia

Carol leads Communities Foundation of Texas' (CFT) marketing strategy with the goals of increasing awareness of the foundation and creating a common understanding of CFT as a trusted partner for commu

Ritu Sharma

Ritu Sharma has years of experience in event production, event-related fundraising, and social media. She heads up programming and logistics for Social Media for Nonprofits. She has worked with severa

Rhasheda Boyd

Rhasheda Boyd is responsible for development of the brand strategy, advertising, multicultural marketing and expanding Susan G. Komen’s digital footprint. Prior to joining Komen, Rhasheda held leade

Kryslyn Burks

Kryslyn is a tenacious marketer with a reputation for uncovering unique solutions for her clients. She’s equally comfortable building a new brand as she is refreshing an existing one, with a fearles

Chris Yates

Chris Yates is a master of authentic and entertaining video storytelling for social media platforms. He brings 20+ years of Broadcast TV e

Christopher Wagley

Christopher Wagley has spent more than 15 years developing innovative ways to reach and engage mainstream and niche audiences for some of the most recognizable media brands across the country. He curr

Claire Hodges

Claire Hodges is a communications expert focused on digital communication, website editing and graphic design. She is an integral part of the North Texas Giving Day team. Claire manages the North Texa

Laurie Holloway

Laurie Holloway is the Senior Director of Marketing and Communications for the Dallas Zoo, responsible for marketing, communications, social media, website, crisis comm, and media relations. Previousl

Bianca Jackson

Bianca Jackson joined Genesis Women’s Shelter & Support in 2011 after spending nine years in healthcare communications. As senior director of fund & community development she oversees the agency’s

Natalie Buxton

Natalie Buxton is the Development Coordinator for Operation Kindness. She is responsible developing content and graphics for social media channels, e-mail campaigns, print materials, and web, as well


8:30 AM

Registration & Continental Breakfast

9:00 AM

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
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Sponsor Remarks and Welcome:
Chris Bugbee, Chief Operating Officer
One Star Foundation
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9:30 AM

Social Media Diplomats: Building an Experiential Program To Drive Mission

Krisleigh Hoermann, Director of Operations, Digital and Social Media Consultant, American Heart Association and American Stroke Association
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Some of the most passionate advocates for your brand are often your volunteers. In this session, we’ll give you the tools to recruit your most passionate volunteers, and engage them in executing your mission online. Learn how the American Heart Association | American Stroke Association has given more responsibility to it’s social media ambassadors to move the mission forward and meet people where they are.

10:05 AM

Marrying Mobile with Social

Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
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The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact

10:40 AM

Interactive Activity Tweet-Out

11:00 AM

Turn Over the Keys: Empower Digital Volunteers to Drive Social Media Feeds

Anita Foster, Chief Communications Officer, North Texas Region, American Red Cross
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If the thought of turning over the keys to your social media feeds makes your heart stop, let the Red Cross give you social CPR by sharing how our volunteers are empowered to serve as the official Red Cross voice. We'll highlight how we recruit, train and retain a robust digital volunteer team that listens and responds 24/7. With a variety of screenshots and conversations from recent events, the Red Cross wants every social media leader to leave this session and embrace the full power of the digital volunteer.

11:30 AM

Igniting Influencers to Change Perceptions & Build Brand Equity

Rhasheda Boyd, Managing Director, Marketing, Susan G. Komen
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For nonprofits, trust and transparency are critical to building a loved brand and driving revenue. When a PR crisis hits, reputation can quickly turn from positive to negative. After a PR crisis left the organization’s reputation tainted, we knew we had to go back to the basics and ground people in our mission story. We proactively sought after known influencers and cultivated new ones to help drive dispel the myths of our organization and begin to build positive momentum. In this session we'll share how we effectively use bloggers and other influencers to get your audience sharing the right messages.

12:05 PM

Break for Lunch, Emails, & Fresh Air

1:00 PM

Crowdfunding for Social Good

Carol Goglia, Director of Marketing and Communications, Communities Foundation of Texas
Claire Hodges, Marketing Manager, Communities Foundation of Texas
Christopher Wagley, Vice President - Marketing & Communications, KERA
Natalie Buxton, Development Coordinator, Operation Kindness
Bianca Jackson, Senior Director, Fund and Community Development, Genesis Women’s Shelter

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With Giving Days, #GivingTuesday, and more, nonprofits nationwide are increasingly online crowdsourcing campaigns to drive donations. Now with several years of experience and millions raised, come learn from those who make the single largest community-wide Giving Day a success! This panel will provide both veterans and newcomers valuable tips they can use this year on North Texas Giving Day or other online campaign.

1:40 PM

Community-Building Activity

2:00 PM

Measuring What Matters: Meaningful Metrics

Debra Askanase, Founder & Digital Engagement Strategist, Community Organizer 2.0
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In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. In this session, we'll look at what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.

2:35 PM

Meeting Nonprofit Needs in a Mobile-First World

Shalissa Colwell, Vice President - Marketing, Downtown Dallas, Inc.
David Preziosi, Executive Director, Preservation Dallas
Kryslyn Burks, Group Account Director, TracyLocke
Laurie Holloway, Senior Director of Marketing & Communications, The Dallas Zoo

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When is the right time to design a unique mobile experience for your audience? Our panel discussion will focus on factors that play into designing a mobile experience, what analytics you should look at to make your decision, the ROI of a mobile app or designed mobile site, and how to craft a mobile experience without breaking the bank. You’ll hear why Downtown Dallas, Inc. designed a unique mobile site, what prompted Preservation Dallas to develop a mobile app, and have the opportunity to dive deeper into these considerations with a lively Q&A.

3:15 PM

Interactive Activity Tweet-Out

4:10 PM

Video Forward: Conceiving, Designing, and Sharing A Killer Video

Chris Yates, Principal, Huddle Productions
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Video is a powerful tool for creating signal through the noise, and powering your social and fundraising messages. Join me for an interactive session as we walk through what makes not just a good, but a great fundraising or advocacy video. What story should we be telling, and how to tell it powerfully? Walk away knowing how to approach developing a great video story, how to use video for social media, and where video is right for your organization.

4:50 PM

Closing Remarks

Ritu Sharma, Executive Director,Social Media for Nonprofits
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Marketing toolkit

Help us share the word about the event with easy-to-use images, tweets and posts, like the one below.

Click to tweet: "Can't wait for #SM4NP CA conf on 9/16! For nonprofits needing marketing help, look at @SM4Nonprofits event: http://bit.ly/2015SV"

Dallas 2015

Communities Foundation of Texas
5500 Caruth Haven Ln, Dallas,
TX 75225, USA

Contact Info

Social Media for Nonprofits

Dallas Conference is Made Possible by our Presenting Sponsor


Registration Rates


Regular Small Nonprofit Registration

  • $125: Small Nonprofit
  • Annual Budget Under $500K


Regular Mid-Large Nonprofit

  • $150: Mid-Large Size Nonprofit
  • Annual Budget Over $500K


Regular For-profit and Consultants

  • $175: Companies and Individuals
  • Corporations & Startups
  • Consultants