August 14, 2015 in Dallas, TX
ABOUT THE EVENT
Join us in Dallas to learn how to leverage social media marketing at your nonprofit to meet your organization’s mission. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.
Registration & Continental Breakfast
Social Media Diplomats: Building an Experiential Program To Drive Mission
Krisleigh Hoermann, Director of Operations, Digital and Social Media Consultant, American Heart Association and American Stroke Association
Twitter Handle: @KrisleighH
Some of the most passionate advocates for your brand are often your volunteers. In this session, we’ll give you the tools to recruit your most passionate volunteers, and engage them in executing your mission online. Learn how the American Heart Association | American Stroke Association has given more responsibility to it’s social media ambassadors to move the mission forward and meet people where they are.
Marrying Mobile with Social
Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
Twitter Handle: @ritusharma1
The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact
Interactive Activity Tweet-Out
Turn Over the Keys: Empower Digital Volunteers to Drive Social Media Feeds
Anita Foster, Chief Communications Officer, North Texas Region, American Red Cross
Twitter Handle: @TexTwisters
If the thought of turning over the keys to your social media feeds makes your heart stop, let the Red Cross give you social CPR by sharing how our volunteers are empowered to serve as the official Red Cross voice. We'll highlight how we recruit, train and retain a robust digital volunteer team that listens and responds 24/7. With a variety of screenshots and conversations from recent events, the Red Cross wants every social media leader to leave this session and embrace the full power of the digital volunteer.
Igniting Influencers to Change Perceptions & Build Brand Equity
Rhasheda Boyd, Managing Director, Marketing, Susan G. Komen
Twitter Handle: @rhashedaboyd
For nonprofits, trust and transparency are critical to building a loved brand and driving revenue. When a PR crisis hits, reputation can quickly turn from positive to negative. After a PR crisis left the organization’s reputation tainted, we knew we had to go back to the basics and ground people in our mission story. We proactively sought after known influencers and cultivated new ones to help drive dispel the myths of our organization and begin to build positive momentum. In this session we'll share how we effectively use bloggers and other influencers to get your audience sharing the right messages.
Break for Lunch, Emails, & Fresh Air
Crowdfunding for Social Good
Carol Goglia, Director of Marketing and Communications, Communities Foundation of Texas
Claire Hodges, Marketing Manager, Communities Foundation of Texas
Christopher Wagley, Vice President - Marketing & Communications, KERA
Natalie Buxton, Development Coordinator, Operation Kindness
Bianca Jackson, Senior Director, Fund and Community Development, Genesis Women’s Shelter
Twitter Handle: @CarolGoglia
Twitter Handle: @clarigraphy
Twitter Handle: @OpKindness
Twitter Handle: @keratx
Twitter Handle: @GenesisShelter
With Giving Days, #GivingTuesday, and more, nonprofits nationwide are increasingly online crowdsourcing campaigns to drive donations. Now with several years of experience and millions raised, come learn from those who make the single largest community-wide Giving Day a success! This panel will provide both veterans and newcomers valuable tips they can use this year on North Texas Giving Day or other online campaign.
Measuring What Matters: Meaningful Metrics
Debra Askanase, Founder & Digital Engagement Strategist, Community Organizer 2.0
Twitter Handle: @askdebra
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. In this session, we'll look at what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Meeting Nonprofit Needs in a Mobile-First World
Shalissa Colwell, Vice President - Marketing, Downtown Dallas, Inc.
David Preziosi, Executive Director, Preservation Dallas
Kryslyn Burks, Group Account Director, TracyLocke
Laurie Holloway, Senior Director of Marketing & Communications, The Dallas Zoo
Twitter Handle: @DtownDallasInc
Twitter Handle: @preservationdallas
Twitter Handle: @KryslynBurks
Twitter Handle: @DallasZoo
When is the right time to design a unique mobile experience for your audience? Our panel discussion will focus on factors that play into designing a mobile experience, what analytics you should look at to make your decision, the ROI of a mobile app or designed mobile site, and how to craft a mobile experience without breaking the bank. You’ll hear why Downtown Dallas, Inc. designed a unique mobile site, what prompted Preservation Dallas to develop a mobile app, and have the opportunity to dive deeper into these considerations with a lively Q&A.
Interactive Activity Tweet-Out
Video Forward: Conceiving, Designing, and Sharing A Killer Video
Chris Yates, Principal, Huddle Productions
Twitter Handle: @chrisyates11
Video is a powerful tool for creating signal through the noise, and powering your social and fundraising messages. Join me for an interactive session as we walk through what makes not just a good, but a great fundraising or advocacy video. What story should we be telling, and how to tell it powerfully? Walk away knowing how to approach developing a great video story, how to use video for social media, and where video is right for your organization.
Ritu Sharma, Executive Director,Social Media for Nonprofits
Twitter Handle: @ritusharma1
Dallas 2015Communities Foundation of Texas
5500 Caruth Haven Ln, Dallas,
TX 75225, USA
Contact InfoSocial Media for Nonprofits
Dallas Conference is Made Possible by our Presenting Sponsor
Regular Small Nonprofit Registration
- $125: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $150: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $175: Companies and Individuals
- Corporations & Startups