Please follow us on Facebook or Twitter for updates on our 2014 program. As always, the 2013 conference was packed and featured insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.
Social Media for Nonprofits- Washington, D.C.
July 14th, 2014
|8.30 am||Registration & Continental Breakfast|
|9:15 am||Welcome & Introduction
Ritu Sharma, Co-Founder & Executive Director
|9:30 am||Social Media Strategy
Caryn Stein, VP of Communications & Content, Network for Good
Twitter Handle: @Caryn74
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
|10:10 am||Digital & Visual Storytelling
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
|10:50 am||Break for Coffee and Conversation|
|11:10 am||Breaking Through the Noise In a BuzzFeed World
Avi Kaplan, Director of Online Strategy, RadCampaign
Twitter Handle: @MeshugAvi
Everyone wants their message to be the next viral sensation, but it’s harder than ever for nonprofits to break through. Don’t you need puppies and rainbows to have an impact on social media? What if your mission’s not that sexy? This session will focus on creative ways to make your cause relevant for a broader audience and a few smart strategies and tools to help you make an impact.
|11:50 am||Marrying Mobile with Social
Ritu Sharma, CEO & Co-Founder, Social Media for Nonprofits
Twitter Handle: @Ritusharma1
|12:25pm||Break for Lunch, Emails, & Fresh Air|
|1:30pm||Solutions Salon: Executive Round Table
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
|2:30 pm||Harnessing Social Media for Donor Engagement
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
|3:10 pm||Break for Stretch, Emails, & Fresh Air|
|3:30 pm||Make a Difference with Social Measurement
Danielle Brigida, National Wildlife Foundation
What does your number of likes mean? How many followers does it take to be a success? We all have these questions, but the fact is- if done well measuring how people interact with your organization online can greatly help you determine where to allocate resources. In this session we’ll talk about why we measure, some measurement best practices and a few free and enterprise tools that don’t break the bank.
|4:10 pm||Panel: Failing Forward in Social Media
Moderator: Ritu Sharma, CEO, Social Media for Nonprofits
Caryn Stein, VP, Communications & Content, Network for Good, @Caryn74
Lindsay Nichols, Senior Communications Director, GuideStar, @LindsayNichols
Emily Yu, VP, Marketing & Partnerships, Case Foundation, @DCXchange
Join our roster of expert speakers and guests from local nonprofit organizations to learn about how to create a culture of growth and learning by embracing failing forward and to propel your nonprofit in excellence by empowering and embracing a mistakes as a necessary stepping stone for growth. Come prepared with your burning questions about social media marketing in nonprofit sector to get answers from our panelists.
|5:00 pm||Closing Remarks
Ritu Sharma, Executive Director,