Washington, D.C. 2015
June 18, 2015 in Washington, D.C.
ABOUT THE EVENT
Join us in Washington, DC to take your nonprofit’s social media presence to the next level. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.
Registration & Continental Breakfast
Mobile: Get It or Get Out
Ben Coit, Director & Founder, Nonprofit Practice, Sapient
Twitter Handle: @BenCoit
The days of whether or not your nonprofit should consider using mobile as a means of connecting with target audiences has long past. In this session, you’ll learn about how to get a mobile strategy in place to accelerate and enhance your existing marketing, fundraising, and communication initiatives. We’ll discuss how to build the case for mobile, the elements to include in your strategy, and the most appropriate types of mobile solutions to consider.
Mobilegeddon & the Social Web: How to Prepare
Ira Horowitz, Founder, Cornershop Creative
Twitter Handle: @Ira_Horowitz
Google recently changed its search algorithm to move mobile-friendly websites to the top of its search results. In May, the number of Google searches on mobile exceeded the number of desktop searches for the first time. Mobile optimization is no longer just a nice-to-have -- it's a necessity to have a mobile-friendly website, email, and engagement platform. With less than 40% of websites -- and fewer than 16% of donation forms -- being mobile friendly, there is a lot of work to prepare for the looming mobilegeddon.
Break for Coffee and Conversation
OMG SMS FTW! Building Bigger, Better Text Message Campaigns
Sam McKelvie, Director of Customer Success, Mobile Commons
Twitter Handle: @Sam_McKelvie
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Break for Lunch, Emails, & Fresh Air
Solutions Salon: Executive Round Table
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
Future of Philanthropy: A Conversation about Social Media, Online Giving and the Role of Millennials
Rachel Hutchisson, Vice President of Corporate Citizenship & Philanthropy, Blackbaud
Twitter Handle: @RachelHutchssn
Lance Slaughter, Chief Development Officer and Chapter Relationships Officer, ALS Association
Twitter Handle: @Lance4Good
Elyse Greenberg Kort, Digital Marketing and Communications Manager, The Case Foundation
Twitter Handle: @Elysekort
Join us for this timely conversation about behind the scenes of IceBucketChallenge and the role social media played in its success. We’ll explore how social media marketing is changing the landscape of both philanthropy and fundraising. We’ll hear industry-wide insights about giving from Rachel, millennial and engagement insights from Lance and how to engage millennials from Elyse. Join us with your burning questions from this stellar panel of industry leaders to learn about the role of social and mobile in fundraising.
Creating a Successful Giving Day Strategy
Caryn Stein, Vice President of Communications & Content, Network for Good
Twitter Handle: @Caryn74
Donor Giving days such as #GivingTuesday can help raise your organization’s profile and attract more donors and funds for your mission. But how do you turn a giving day into a full-fledged fundraising event that amplifies your reach and acts as a donor acquisition machine? Caryn Stein, VP of Communications and Content for Network for Good, will help you develop a game plan for launching your most effective giving day campaign. In this hands-on workshop you’ll learn:
The key components of every successful giving day
How to activate your community and build a team of enthusiastic fundraisers
How to create effective appeals and social media updates, a marketing plan, and timeline for your giving day
Join this session for practical tips and get templates that will help you plan a successful giving day for your organization.
Break for Stretch, Emails, and Fresh Air
Digital Metrics: What to Measure, How, and Why
Meico Whitlock, Associate Director, Communications, National Alliance of State Territorial AIDS Directors (NASTAD)
Twitter Handle: Twitter Handle: @MeicoWhitlock
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? This session will help nonprofits figure out which metrics matter most, review key data points to consider, and recommend tools and processes for collecting and reporting digital metrics.
Digital Storytelling For Impact
RJ Bee, Senior Vice President, Hattaway Communications
Twitter Handle: @RJ
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email?
In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Ritu Sharma, Executive Director, Social Media for Nonprofits
Twitter Handle: @ritusharma1
WASHINGTON, D.C. Conference is Part of Our Mobile First Initiative and Presented by:
Regular Small Nonprofit Registration
- $175: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $225: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $275: Companies and Individuals
- Corporations & Startups