JULY 14, 2014
FHI 360 Conference Center
1825 Connecticut Ave. NW

Join us again in DC this year on July 14th for a day of networking, connecting and learning at the beautiful FHI conference center. Register now to save your spot!

You can check out the 2013 conference agenda below, and please follow us on Facebook or Twitter for updates on our 2014 program. As always, the 2013 conference was packed and featured insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.

2013 Conference Digital Program

8:30 am

Registration & Continental Breakfast

9:05 am

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits

9:15 am

Being Real, Being Relevant and Getting Results

Jim Gibbons, President & CEO, Goodwill Industries International

Jim Gibbons, president and CEO of Goodwill Industries International, will discuss the challenges and opportunities the world of social media has presented to one of North America’s household names and most impactful brands relative to his passion for the mission and how Goodwill stays relevant to communities, families and individuals.

9:50 am

Leveraging Social Media for Nonprofit Events

Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits

Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.

10:30 am

Break for Coffee, Conversation, & Tweetout

10:50 am

Grow Your Nonprofit with Email & Social Media

Gina Watkins, Regional Development Director, Constant Contact

Twitter Handle: @GinaWatkins

Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!

Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.

11:25 am

Story Telling in the Digital World

Peter Panepento, Assistant Managing Editor, The Chronicle of Philanthropy

Twitter Handle: @ppanepento

In an era of big data and short tweets, it’s easy to forget that personal stories are what drive your supporters to spread the word about your work and build strong connections to your cause. Learn how to weave strong storytelling into all of your digital communications. We’ll share examples from some of the most effective nonprofit storytellers and discuss how your organization can tell its story more effectively.

12:00 pm

Break for Lunch, Emails, & Fresh Air

1:00 pm

Lessons from the American Red Cross Digital Operations Center

Gloria Huang,  Social Media Strategy, American Red Cross
Twitter Handle: @riaglo
This will be an examination of the Red Cross’s nationally recognized Social Media Command Center and world-renowned program. Gloria will share tips on how to execute real-time response, crisis communications, cultivating stakeholders, social monitoring and more.

1:35 pm

Why I Don’t “Like” You

Carie Lewis, Deputy Director, Online Communications, The Humane Society of US
Twitter Handle: @cariegrls

This presentation will explore the biggest mistakes that marketers make in social media, as well as what you should be doing to build lasting relationships with your fans after they click the Like or Follow button. Join us for this fun session on what to do (and what not to do!) in the world of social media from one of your nonprofit peers who has spent an absurd amount of time in it.

2:10 pm

Solutions Salon: Executive Roundtable Discussions

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs.  Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

3:30 pm

Break for Coffee, Conversation, & Tweetout

3:50 pm

Show, Don’t Tell: The Rise of the Visual Web

Sarah Van Velsor, Vice President, Social Squared, Ogilvy Washington
Twitter Handle: @SarahVanVelsor

Your message is only as good as its ability to reach people. Over the last several years, as social audiences access more and more social content through mobile devices, consumption habits trend toward succinct content with strong imagery and design. Visual content has become the most effective way for your message to reach the people that matter most. In this engaging presentation, Sarah, will explore the rise of the Visual Web, and how you can leverage it to engage and activate your members and donors.

4:25 pm

Crowdfunding: 5 Simple Tips for a Successful Campaign

Dave Boyce, CEO, Fundly

Twitter Handle: @davidjboyce1

Crowdfunding is all the rage, but sometimes it can be intimidating to consider how your organization could succeed at something new. Listen to how other traditional non-profit organizations have succeeded at crowdfunding and the 5 simple keys to their success.

5:05 pm

Closing Remarks

Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits

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