Washington, D.C. 2015

June 18, 2015 in Washington, D.C.


Join us in Washington, DC to take your nonprofit’s social media presence to the next level. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.




If you are interested in joining us as a keynote, speaker, or panelist please apply online here. Our Leadership Council reviews speaker submissions on a rolling basis. All workshops must be practical and actionable, not conceptual and theoretical, and sessions are 30 minutes long, including Q&A.
Without volunteers, these events could not run as well as we do, and we are very grateful for all our volunteers. If you’re interested in volunteering, please complete the following application. We are looking for volunteers for outreach help leading up to the event and also for onsite support.
An investment in Social Media for Nonprofits can allow your organization to connect to our incredible network of nonprofit social media and MarCom practitioners, CEOs, board members, directors, and consultants. #SM4NP participants are the precise decision-makers that sponsors and exhibitors need to reach. Their work ranges from fighting hunger to ending child slavery, but they’re united by a fierce desire to master the resources, tools, and knowledge they need to better serve their community. Apply


Jed Alpert

Jed is an accomplished entrepreneur and one of the foremost authorities on mobile communications strategy. He and his work has been featured in several notable publications like the New York Times, th

Sam McKelvie

Sam works with leading nonprofits, political candidates, and government agencies to develop innovative and engaging mobile campaigns that foster social change and better living.

Ritu Sharma

Ritu Sharma has years of experience in event production, event-related fundraising, and social media. She heads up programming and logistics for Social Media for Nonprofits. She has worked with severa

Lance Slaughter

Lance Slaughter brings more than 16 years of extensive management experience in nonprofits combined with a strong understanding of mission driven organizations. As Chief Chapter Relations and Develop

Rachel Hutchisson

Rachel is responsible for Blackbaud’s global corporate citizenship efforts, a role that allows her to leverage her 20+ years of experience of working with nonprofit partners. She is a member of the

Caryn Stein

Caryn oversees communications and digital strategy at Network for Good, a social enterprise that empowers nonprofits and corporate partners with the online fundraising tools and coaching they need to

Ira Horowitz

Ira has more than a decade of online communications, advocacy and fundraising experience, primarily in planning and executing campaigns for nonprofit organizations. Ira has coordinated campaigns using

Ben Coit

As the co-founder of Sapient’s Nonprofit practice, Ben applies Sapient’s global experience with commercial brands to nonprofits’ needs across the entire digital ecosystem. He also serves as an A

Elyse Greenberg Kort

In her role as the Case Foundation’s Digital Marketing and Communications Manager, Elyse helps to spread information about the Foundation, philanthropy and other interesting

Meico Whitlock

Meico Whitlock is a digital communications professional and Associate Director of Communications at the National Alliance of State and Territorial AIDS Directors (NASTAD), a national nonprofit focused

RJ Bee

RJ manages day-to-day operations at Hattaway and leads project teams to create research-based strategies, content and campaigns for organizations such as the Rockefeller Foundation, Energy Foundation


8:30 am

Registration & Continental Breakfast

9:00 am

Welcome & Introduction

Ritu Sharma, Co-Founder & CEO Social Media for Nonprofits Twitter Handle: Sponsor Remarks and Welcome Jed Alpert, Cofounder and Managing Director, Mobile Commons Twitter Handle: @Mobilecommons

9: 30 AM

Mobile: Get It or Get Out

Ben Coit, Director & Founder, Nonprofit Practice, Sapient
Twitter Handle:

The days of whether or not your nonprofit should consider using mobile as a means of connecting with target audiences has long past. In this session, you’ll learn about how to get a mobile strategy in place to accelerate and enhance your existing marketing, fundraising, and communication initiatives. We’ll discuss how to build the case for mobile, the elements to include in your strategy, and the most appropriate types of mobile solutions to consider.

10:10 AM

Mobilegeddon & the Social Web: How to Prepare

Ira Horowitz, Founder, Cornershop Creative
Twitter Handle:

Google recently changed its search algorithm to move mobile-friendly websites to the top of its search results. In May, the number of Google searches on mobile exceeded the number of desktop searches for the first time. Mobile optimization is no longer just a nice-to-have -- it's a necessity to have a mobile-friendly website, email, and engagement platform. With less than 40% of websites -- and fewer than 16% of donation forms -- being mobile friendly, there is a lot of work to prepare for the looming mobilegeddon.

10:45 AM

Break for Coffee and Conversation

11:10 AM

OMG SMS FTW! Building Bigger, Better Text Message Campaigns

Sam McKelvie, Director of Customer Success, Mobile Commons
  Twitter Handle:
  Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.

12:00 PM

Break for Lunch, Emails, & Fresh Air

01: 00 PM

Solutions Salon: Executive Round Table

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs.  Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

02: 00 PM

Future of Philanthropy: A Conversation about Social Media, Online Giving and the Role of Millennials

Rachel Hutchisson, Vice President of Corporate Citizenship & Philanthropy, Blackbaud
Twitter Handle:

Lance Slaughter, Chief Development Officer and Chapter Relationships Officer, ALS Association
Twitter Handle:

Elyse Greenberg Kort, Digital Marketing and Communications Manager, The Case Foundation
Twitter Handle:

Join us for this timely conversation about behind the scenes of IceBucketChallenge and the role social media played in its success. We’ll explore how social media marketing is changing the landscape of both philanthropy and fundraising. We’ll hear industry-wide insights about giving from Rachel, millennial and engagement insights from Lance and how to engage millennials from Elyse. Join us with your burning questions from this stellar panel of industry leaders to learn about the role of social and mobile in fundraising.

02: 45 PM

Creating a Successful Giving Day Strategy

Caryn Stein, Vice President of Communications & Content, Network for Good
Twitter Handle:

Donor Giving days such as #GivingTuesday can help raise your organization’s profile and attract more donors and funds for your mission. But how do you turn a giving day into a full-fledged fundraising event that amplifies your reach and acts as a donor acquisition machine? Caryn Stein, VP of Communications and Content for Network for Good, will help you develop a game plan for launching your most effective giving day campaign. In this hands-on workshop you’ll learn:

The key components of every successful giving day
How to activate your community and build a team of enthusiastic fundraisers
How to create effective appeals and social media updates, a marketing plan, and timeline for your giving day
Join this session for practical tips and get templates that will help you plan a successful giving day for your organization.

03: 10 PM

Break for Stretch, Emails, and Fresh Air

03: 30 PM

Digital Metrics: What to Measure, How, and Why

Meico Whitlock, Associate Director, Communications, National Alliance of State Territorial AIDS Directors (NASTAD) Twitter Handle: Twitter Handle:

So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? This session will help nonprofits figure out which metrics matter most, review key data points to consider, and recommend tools and processes for collecting and reporting digital metrics.

4:10 PM

Digital Storytelling For Impact

RJ Bee, Senior Vice President, Hattaway Communications
  Twitter Handle:

Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? 

In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

5:00 PM

Closing Remarks

Ritu Sharma, Executive Director, Social Media for Nonprofits
Twitter Handle:


Washington, D.C. 2015

FHI 360 Conference Center
Academy Hall
Connecticut Ave NW, Washington DC, 20009

Contact Us

Social Media For NonProfits info@socialmedia4nonprofits.org

WASHINGTON, D.C. Conference is Part of Our Mobile First Initiative and Presented by:


Registration Rates


Regular Small Nonprofit Registration

  • $175: Small Nonprofit
  • Annual Budget Under $500K


Regular Mid-Large Nonprofit

  • $225: Mid-Large Size Nonprofit
  • Annual Budget Over $500K


Regular For-profit and Consultants

  • $275: Companies and Individuals
  • Corporations & Startups
  • Consultants