Digital Adoption Survey: Putting Results into Action

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The following is a guest blog post by Cassie Bair of Mobile Citizen (bio below).

Did you know that more than 60 million Americans do not have Internet access in their homes?

That statistic is alarming, and is precisely what drove Mobile Citizen to collaborate with NTEN on a Digital Adoption Survey to give us benchmarks and qualitative data about online technology and digital inclusion efforts among nonprofits and the communities they serve.

Earlier this summer, we released the resulting 2015 Digital Adoption Report. In hopes of putting the results into action, we also shared some key takeaways, recommendations and resources that complement and increase the potential impact of the report’s findings.

One of those takeaways struck a particular cord with us. Takeaway #3: The Whole is Greater than the Parts. We believe digital adoption, whether for organizations or individuals, includes three elements, equipment, internet access, and digital literacy skills and tranining.

One without the others isn’t a complete solution.

If the digital adoption statistics alarm you as well, and you are ready to join us in putting results into action in your community, we hope you will join Mobile Citizen and NTEN on December 10th for a free webinar2015 Digital Adoption Report: Putting Results into Action. We will review the Digital Adoption Report findings, discuss case studies from organizations at varying levels of adoption and digital inclusion efforts, and learn what steps you can take to better connect your constituents with your services.

Cassie Bair is the managing director of Voqal’s Mobile Citizen initiative, which aims to bridge the digital divide with affordable mobile broadband technology. Mobile Citizen works with nonprofits, educational institutions and social welfare agencies to advance social equity through access.


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