NEW YORK CITY
Thanks to everyone who made it out to our March 7, 2013 New York City flagship conference at NYU, presented by Salsa Labs, Eventbrite, and Microsoft. It was another capacity crowd, and we’re currently gearing up for our March 2014 program.
You can check out the 2013 conference program here or see below for the agenda, and please follow us on Facebook or Twitter for updates on our 2014 date and venue. As always, the 2013 conference was packed and featured insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.
Social Media for Nonprofits- March 7, 2013 Conference Program
| 8.30 am |
Registration & Continental Breakfast |
Session Level & Keywords |
| 9:15 am |
Welcome & IntroductionRitu Sharma, Executive Director & Co-Producer, Social Media for Nonprofits |
Session Level & Keywords |
| 9:30 am |
Social Media Strategy: The FundamentalsDavid DeLuca, Head of Campaigns, DoSomething.org Twitter Handle: @davdeluca The organizations that have thrived in social media are those that have remembered the fundamentals of human behavior and communication. This presentation will examine what those fundamentals are, who has used them to success, who has forgotten them to their failure, and how cute cat pics fit into all of it. |
Beginner
social media |
| 10:00 am |
Leveraging Social Media for EventsRitu Sharma, Co-Founder & Executive Director, Social Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, and maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter. |
Beginner
social media strategy, events |
| 10:35 am |
Break for coffee |
|
| 10:55 am |
Social Gaming for Social Good
|
Intermediate
social fundraising |
| 11:25 am |
Social Fundraising is not about the Money!Dave Boyce, CEO, Fundly You have launched a crowdfunding campaign and are not seeing the results you expected. More often than not there is no reason for alarm and some simple adjustments can get the campaign back on track. Dave Boyce from Fundly presents his proven 5-point checklist to tune up your campaign. |
Intermediate
social fundraising |
| 12:05 pm |
Break for Lunch, Emails, & Fresh Air |
|
| 1:15 pm |
Grow Your Nonprofit with Social EmailWendi Caplan-Carroll, Area Director for the Northeastern Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones. |
Intermediate
social media strategy, email |
| 1:50 pm |
Just what IS SocialCRM?Eric Rubin, Director of Enterprise Accounts, Salsa Labs Twitter Handles: @rubinericp @Rozlem How do you convert a massive social media following into engaged online donors, advocates, and volunteers tracked in your CRM system? How do you track and leverage the wider social media influence of your constituent and donor base? We’ll address these questions and more as we look at successful examples of integrated Social Media and CRM campaigns for advocacy and fundraising. |
Intermediate
social media strategy, CRM, email |
| 2:25 pm |
Fun in Social Media: Social Media Games &
|
Intermediate
social media strategy, email |
| 3:10 pm – 3:40pm |
Break for Stretch, Sponsor Exhibits, & Fresh Air
|
|
| 3:40 pm |
How to Utilize Facebook Ads for Fan Acquisition &
|
Intermediate
social media strategy, |
| 4:15 pm |
The Petitions Tool (in your Social Media Toolkit)Katy Spencer, Director of Business Development, Twitter Handle: @Katyms How are organizations using online campaigns to activate, mobilize, & re-engage supporters? Using case studies, this session demonstrates how organizations can leverage online petition tools to successfully mobilize supporters. Any organization of any size can use as the online petition as a complement to a social media strategy! |
Beginner
petitions, online advocacy |
| 5:00 pm |
Closing Remarks Ritu Sharma, Executive Director, |
|
| 5:30 pm |
Networking Reception |








