July 21, 2015 in New York


Join us in New York City to learn how to leverage social media marketing at your nonprofit to meet your organization’s mission. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.



If you are interested in joining us as a keynote, speaker, or panelist please apply online here. Our Leadership Council reviews speaker submissions on a rolling basis. All workshops must be practical and actionable, not conceptual and theoretical, and sessions are 30 minutes long, including Q&A.

Without volunteers, these events could not run as well as we do, and we are very grateful for all our volunteers. If you’re interested in volunteering, please complete the following application. We are looking for volunteers for outreach help leading up to the event and also for onsite support.

An investment in Social Media for Nonprofits can allow your organization to connect to our incredible network of nonprofit social media and MarCom practitioners, CEOs, board members, directors, and consultants. #SM4NP participants are the precise decision-makers that sponsors and exhibitors need to reach. Their work ranges from fighting hunger to ending child slavery, but they’re united by a fierce desire to master the resources, tools, and knowledge they need to better serve their community.



Henry Timms

As Executive Director of 92nd Street Y, Henry creates programs and movements that foster learning, civic responsibility, culture and innovation, both in New York City and around the world. He is the f

Lauren DeLisa Coleman

A digi-cultural trend analyst, on-air commentator, and author, Lauren deLisa Coleman is a leader in tracking the convergence of popular culture & mobile/emerging technology behavior and deciphering

Jed Alpert

Jed is an accomplished entrepreneur and one of the foremost authorities on mobile communications strategy. He and his work has been featured in several notable publications like the New York Times, th

Ritu Sharma

Ritu Sharma has years of experience in event production, event-related fundraising, and social media. She heads up programming and l

Caroline Avakian

Caroline (Sanchez) Avakian is an Emmy-nominated television correspondent, media technologist and award-winning social entrepreneur. Dubbed the “Publicist to the Poor”, she is the Founder and CEO o

Jay Geneske

Jay directs the Foundation’s digital strategy to engage internal and external audiences, champion organization-wide collaboration and knowledge sharing, deliver data that informs organization decisi

Sam McKelvie

Sam works with leading nonprofits, political candidates, and government agencies to develop innovative and engaging mobile campaigns that foster social change and better living.

Nonso Christian Ugbode

Nonso Christian Ugbode is a writer, producer and web media conceptualist. He is the Director of Digital Initiatives for the National Black Programming Consortium, where he oversees content and style f

George Weiner

George founded a digital agency that leverages web data and tech to multiply the impact of nonprofits through services, products, and content. Founded in 2010, Whole Whale has worked directly with ove

Jeff Shuck

For almost two decades Jeff Shuck has been a thought leader in the nonprofit space. Under his leadership at Plenty (and formerly as CEO and co-founder of Event 360), he has produced over 200 fundraisi

Hannah Roos

Hannah is the Ad Council’s Digital Marketing Manager. In her role, she launched an in-house SMS marketing program serving clients such as AARP and the American Diabetes Association, among others. In

Emily Moyer

Emily is responsible for digital strategy and implementation of marketing practices across the Web Development, Constituent Relationship Management, and Marketing teams. In this newly created role, Em

Julie Leary

Julie is Digital Strategy Whaler at Whole Whale, a digital agency for nonprofits, where she has spent over a million dollars in Adwords for nonprofits and has strategized on national digital marketing

Lynn Harris

LYNN HARRIS is VP of Communications for Breakthrough (, the global human rig

Freddie Bologno

 Freddie Bologno currently works as the Mobile Engagement Manager at Freddie is passionate about the intersection of technology and social j

Adrienne Le

Adrienne Le is Digital Writer & Producer at Everytown for Gun Safety, the largest gun violence prevention organization in the country with more than 2.9 million supporters. She works primarily on gras

Kay Shaw

Kay Shaw comes to NBPC having served as Director of Communications for the NAACP Legal Defense and Educational Fund (LDF) where she was responsible for launching the organization’s website; coordina


8:30 AM

Registration & Continental Breakfast

9:00 AM

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
Twitter Handle: @ritusharma1

Sponsor Remarks and Welcome:
Jed Alpert, General Manager & Co-Founder MobileCommons
Twitter Handle:: @jedalp

9:30 AM

New Power: Disruption and Democratizing Philanthropy Through Giving Tuesday

Henry Timms, Executive Director, 92Y and Founder #GivingTuesday
Twitter Handle: @HTimms

Henry Timms looks back at some of the success and learnings of the Giving Tuesday campaign and underlines what he has learned watching the movement develop. He’ll share lessons learned and how social media is changing the old status quo of philanthropy and fundraising.

10:00 AM

How to Be Your Own Social Media Guru: Using Engagement Data

Julie Leary, Digital Stratey, Whole Whale
Twitter Handle: @juweeweewee

The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact

10:40 AM

Interactive Activity Tweet-Out

11:00 AM

OMG SMS FTW! Building Bigger, Better Text Message Campaigns

Sam McKelvie, Head of Mobile Strategy, MobileCommons
Twitter Handle:@Sam_McKelvie

Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.

11:30 AM

Periscope for Nonprofits – Live Streaming for Social Good

Caroline Avakian, Founder, SourceRise
Twitter Handle:@CarolineAvakian

Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream and broadcast from wherever they are. How do you know if it’s right for your nonprofit and if it is, how to use it effectively? In this session, we’ll explore the Periscope basic how-tos, what’s good about it, what’s not so good, and clear examples of how your nonprofit can leverage the app to better communicate with your supporters. Hashtag for the session is #ScopeforGood.

12:05 PM

Break for Lunch, Emails, & Fresh Air

1:00 PM

Solutions Salon: Executive Round Table

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

2:00 PM

The Next Step in Leveraging Peer-to-Peer Dynamics: Design for People

Jeff Shuck, CEO, Plenty
Twitter Handle: @JeffShuck

Peer-to-peer isn’t just a hot buzz phrase - it's the fastest growing and most high-potential communication and fundraising channel. Based on an extensive research study of the biggest trends in P2P over the past eight years, the peer-to-peer experts at Plenty have surfaced a set of five must-hear recommendations for harnessing the power of peer-to-peer in your fundraising and communication activities by designing for our increasingly networked world. Jeff Shuck, CEO of Plenty, will discuss the importance of building customer-centric programs, provide actionable steps for doing this, and will offer real-world examples of several organizations that are hitting this out of the park.

2:35 PM

Navigating the Landscape of Mobile and Millennials

Lauren Delisa Coleman, Digi-Cultural Trend Analyst
Freddie Bologno, Mobile Engagement Manager,
Hannah Roos, Digital Marketing Manager, The Advertising Council
Adrienne Le, Digital Writer and Producer, Everytown for Gun Safety

Twitter Handle: @ultra_lauren
Twitter Handle: @classicfreddie
Twitter Handle: @adcouncil
Twitter Handle: @everytown

Millennials and mobile are the two most talked about trends affecting the social media space. Join us for this panel discussion from nonprofits working with millennials and mobile to find out how millennials are influencing the digital media and nonprofit space. We’ll digest the latest statistics and trends on the topic, and hear how nonprofits are engaging with this hyper-connected audience that is powering social change through their mobile devices. Find out these nonprofits are successfully working with millennials, and what you can learn from them to prepare your nonprofit for this huge demographic shift in the sector.

3:15 PM

Interactive Activity Tweet-Out

3:35 PM

Storytelling for Impact

Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske

Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

4:10 PM

Failing Forward: Adventures in Social Media

George Weiner, Founder and Chief Whaler, Whole Whale
Lynn Harris, VP of Communications, Breakthrough
Nonso Christian Ugbode, Director of Digital Initiatives, National Black Programming Consortium
Emily Moyer, Senior Vice President, Marketing and Digital Strategies, The Michael J. Fox Foundation

Twitter Handle: @georgecaweiner
Twitter Handle: @harrislynn
Twitter Handle: @BLKpublicmedia
Twitter Handle: @michaeljfoxorg

Social media is an ever-changing space and what works today doesn’t always work tomorrow as the technology and best practices shift. Join our roster of expert speakers and guests from local nonprofit organizations to learn about common mistakes and pitfalls to avoid in social media and how to create a culture of growth and learning by embracing failing forward. Our panelists will share how they create a culture of growth within their organizations as it pertains to social media marketing and how they’ve made some mistakes in the process and lessons learned. Come prepared with your burning questions about social media marketing in nonprofit sector to get answers from our panelists.

4:50 PM

Closing Remarks

Ritu Sharma, CEO, Social Media for Nonprofits
Twitter Handle: @ritusharma1

5:30 PM

Networking Reception



New York University
60 Washington Square S
New York, NY 10012, USA

Contact Us

Social Media For NonProfits

New York City Conference is Part of Our Mobile First Initiative and Presented by:


Registration Rates


Regular Small Nonprofit Registration

  • $175: Small Nonprofit 
  • Annual Budget Under $500K


Regular Mid-Large Nonprofit

  • $225: Mid-Large Size Nonprofit
  • Annual Budget Over $500K


Regular For-profit and Consultants

  • $275: Companies and Individuals
  • Corporations & Startups
  • Consultants