Registration & Continental Breakfast

Welcome & Introduction

Ritu Sharma, Executive Director & Co-Producer,

Social Media for Nonprofits

Social Media Strategy: The Fundamentals

David DeLuca, Head of Campaigns, DoSomething.org

Twitter Handle: @davdeluca

The organizations that have thrived in social media are those that have remembered the fundamentals of human behavior and communication. This presentation will examine what those fundamentals are, who has used them to success, who has forgotten them to their failure, and how cute cat pics fit into all of it.

social media
strategy,
marketing

Leveraging Social Media for Events

Ritu Sharma, Co-Founder & Executive Director, Social
Media for Nonprofits
Laura Coltrin, Product Manager, Eventbrite
Twitter Handles: @Ritusharma1, @Lauracoltrin

Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, and maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.

social media strategy, events

Break for coffee

Social Gaming for Social Good

Tim Kachuriak, Chief Innovation Officer, Next After
Dan Gillett, CEO, Kimbia
Twitter Handle: @digitaldonor, @kimbiainc

Think good is good enough? Learn how an optimization expert who has had incredible success increasing conversion rates for some of the top nonprofit organizations challenges conventional wisdom and tests standards to achieve incredible new results. Gain practical advice on how to monetize social media by blending your marketing campaigns resulting in a better return on investment.

social fundraising

Social Fundraising is not about the Money!

Dave Boyce, CEO, Fundly
Twitter Handle: @davidjboyce1

You have launched a crowdfunding campaign and are not seeing the results you expected. More often than not there is no reason for alarm and some simple adjustments can get the campaign back on track. Dave Boyce from Fundly presents his proven 5-point checklist to tune up your campaign.

social fundraising

Break for Lunch, Emails, & Fresh Air

Grow Your Nonprofit with Social Email

Wendi Caplan-Carroll, Area Director for the Northeastern
USA, Constant Contact
Twitter Handle: @wendicc

Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible?  During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible.  And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.

social media strategy, email

Just what IS SocialCRM?

Eric Rubin, Director of Enterprise Accounts, Salsa Labs
Rosalyn Lemieux, Partner, Fission Strategy

Twitter Handles: @rubinericp @Rozlem

How do you convert a massive social media following into engaged online donors, advocates, and volunteers tracked in your CRM system? How do you track and leverage the wider social media influence of your constituent and donor base? We’ll address these questions and more as we look at successful examples of integrated Social Media and CRM campaigns for advocacy and fundraising.

social media strategy, CRM, email

Fun in Social Media: Social Media Games &
Celebrities as a Social Media Assets

Kevin Lee, CEO, We-Care.com
Ettoré Rossetti?Director, Internet Marketing & Social
Media, Save the Children
Twitter Handle: @Kevin_lee_QED

Social media works best then it elicits emotion. Happiness is a strong emotion and a significant stimulus that leads to happiness is “fun” and lots of types of fun permeate the social grid. Nonprofits often have important messages, some somber which trigger other emotions besides happiness. A killer social media strategy includes a good dose of fun. Learn from the presentation how to incorporate games, gamification, promotions, celebrities and comedy into your Twitter, Facebook and other social media campaigns.

social media strategy, email

Break for Stretch, Sponsor Exhibits, & Fresh Air

How to Utilize Facebook Ads for Fan Acquisition &
Awareness

Nicholas Ledner, Research, Trends & Outreach
Coordinator, Social Media Section, UNICEF

Twitter Handle: @nicholasjamz

Nicholas will be sharing on how UNICEF’s global Facebook page utilizes ads; translating community trends and understanding insights for creating relevant ads to a strategically chosen group of users to increase: reach, engagement, virality, and new likes for the page. He’ll be discussing not only HQ examples of ad strategy, but country office perspectives as well.

social media strategy,
facebook

The Petitions Tool (in your Social Media Toolkit)

Katy Spencer, Director of Business Development,
Change.org

Twitter Handle: @Katyms

How are organizations using online campaigns to activate, mobilize, & re-engage supporters? Using case studies, this session demonstrates how organizations can leverage online petition tools to successfully mobilize supporters. Any organization of any size can use as the online petition as a complement to a social media strategy!

petitions, online advocacy

Ritu Sharma, Executive Director,
Social Media for Nonprofits

Networking Reception