NEW YORK CITY 2015
July 21, 2015 in New York
ABOUT THE EVENT
Join us in New York City to learn how to leverage social media marketing at your nonprofit to meet your organization’s mission. Speakers will address a variety of topics in a series of short talks and interactive workshops. Session highlights include cutting edge tactics for mobile campaigns, fundraising through social media, tactics for engaging Millennials, and an executive round table to find solutions to your most pressing challenges.
Registration & Continental Breakfast
New Power: Disruption and Democratizing Philanthropy Through Giving Tuesday
Henry Timms, Executive Director, 92Y and Founder #GivingTuesday
Twitter Handle: @HTimms
Henry Timms looks back at some of the success and learnings of the Giving Tuesday campaign and underlines what he has learned watching the movement develop. He’ll share lessons learned and how social media is changing the old status quo of philanthropy and fundraising.
How to Be Your Own Social Media Guru: Using Engagement Data
Julie Leary, Digital Stratey, Whole Whale
Twitter Handle: @juweeweewee
The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact
Interactive Activity Tweet-Out
OMG SMS FTW! Building Bigger, Better Text Message Campaigns
Sam McKelvie, Head of Mobile Strategy, MobileCommons
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
In Real Time: Tapping Into Breaking Social News Cycles as a Nonprofit
Giselle Benatar,Senior Director, Digital Platforms and Innovation, International Rescue Committee
At a time when brands such as Coke and Ikea are building state-of-the-art social newsrooms to take advantage of fast-breaking social news cycles, non-profits may be tempted to follow suit. But not so fast! This session looks at some hard lessons learned from real-time news experiments at Consumer Reports and the International Rescue Committee and talks about when it makes strategic sense to chase real-time news, what it takes in terms of resources and culture change and what to expect in terms of impact and results.
Break for Lunch, Emails, & Fresh Air
Solutions Salon: Executive Round Table
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
The Next Step in Leveraging Peer-to-Peer Dynamics: Design for People
Jeff Shuck, CEO, Plenty
Twitter Handle: @JeffShuck
Peer-to-peer isn’t just a hot buzz phrase - it's the fastest growing and most high-potential communication and fundraising channel. Based on an extensive research study of the biggest trends in P2P over the past eight years, the peer-to-peer experts at Plenty have surfaced a set of five must-hear recommendations for harnessing the power of peer-to-peer in your fundraising and communication activities by designing for our increasingly networked world. Jeff Shuck, CEO of Plenty, will discuss the importance of building customer-centric programs, provide actionable steps for doing this, and will offer real-world examples of several organizations that are hitting this out of the park.
Navigating the Landscape of Mobile and Millennials
Lauren Delisa Coleman, Digi-Cultural Trend Analyst
Freddie Bologno, Mobile Engagement Manager, DoSomething.org
Hannah Roos, Digital Marketing Manager, The Advertising Council
Adrienne Le, Digital Writer and Producer, Everytown for Gun Safety
Twitter Handle: @ultra_lauren
Twitter Handle: @classicfreddie
Twitter Handle: @adcouncil
Twitter Handle: @everytown
Millennials and mobile are the two most talked about trends affecting the social media space. Join us for this panel discussion from nonprofits working with millennials and mobile to find out how millennials are influencing the digital media and nonprofit space. We’ll digest the latest statistics and trends on the topic, and hear how nonprofits are engaging with this hyper-connected audience that is powering social change through their mobile devices. Find out these nonprofits are successfully working with millennials, and what you can learn from them to prepare your nonprofit for this huge demographic shift in the sector.
Interactive Activity Tweet-Out
Storytelling for Impact
Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Failing Forward: Adventures in Social Media
George Weiner, Founder and Chief Whaler, Whole Whale
Lynn Harris, VP of Communications, Breakthrough
Nonso Christian Ugbode, Director of Digital Initiatives, National Black Programming Consortium
Emily Moyer, Senior Vice President, Marketing and Digital Strategies, The Michael J. Fox Foundation
Twitter Handle: @georgecaweiner
Twitter Handle: @harrislynn
Twitter Handle: @BLKpublicmedia
Twitter Handle: @michaeljfoxorg
Social media is an ever-changing space and what works today doesn’t always work tomorrow as the technology and best practices shift. Join our roster of expert speakers and guests from local nonprofit organizations to learn about common mistakes and pitfalls to avoid in social media and how to create a culture of growth and learning by embracing failing forward. Our panelists will share how they create a culture of growth within their organizations as it pertains to social media marketing and how they’ve made some mistakes in the process and lessons learned. Come prepared with your burning questions about social media marketing in nonprofit sector to get answers from our panelists.
Ritu Sharma, CEO, Social Media for Nonprofits
Twitter Handle: @ritusharma1
New York City Conference is Part of Our Mobile First Initiative and Presented by:
Regular Small Nonprofit Registration
- $175: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $225: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $275: Companies and Individuals
- Corporations & Startups