March 17, 2014
Eisner & Lubin Auditorium, NYU
Download Conference Program
Join us on March 17, 2014 at our New York City flagship conference at NYU for a day of learning, networking and connecting. Register now to secure your space.
You can check out the 2013 conference program here or see below for the agenda, and please follow us on Facebook or Twitter for updates on our 2014 program. As always, the 2013 conference was packed and featured insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.
Social Media for Nonprofits- 2014 Conference Program
|8.30 am||Registration & Continental Breakfast
|9:00 am||Welcome & Introduction
Ritu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits
Welcome Remarks by Presenting Sponsor–The Stelter Company
Zach Christensen, Creative Director, The Stelter Company
|9:15 am||The Power of Engagement – Integrating Social Media into Your Donor Communication Strategy
Zach Christensen, Creative Director & Jessica Mimick, Social Media Strategist, The Stelter Company
Social Media offers very personal ways to connect with your donors, prospects and supporters…but how does social engagement fit into an overall communications strategy? Zach and Jess will offer some easy-to-implement ideas to help your organization best take advantage of its social network to accelerate fundraising and donor communication efforts.
|09:50 am||How to Empower Staff to be the Voice for the Organization through Social Media
Farra Trompeter, Vice President, Big Duck
Twitter Handle: @Farra
As communications patterns have shifted, how you and your colleagues use social media can greatly impact your nonprofit’s reputation and relationships with the community. Learn how you can use the blurring lines between personal and professional brands to connect with your community, and how to train staff through social media guidelines and internal communications tools.
|10:20 am||Tech, Mobile & Social Trends to Leverage for your Next Event
Laura Huddle, Product Marketing Manager, Eventbrite
Twitter Handles: @lauracoltrin
Join Laura for this session to learn about the latest event technologies to leverage for your next event or fundraiser. She’ll cover top trends in the industry and cost-effective tools to immediately apply to your next event to save time and dollars, and even improve your event experience.
|10:55 am||Break for Coffee and Conversation|
|11:15 am||How to Identify, Cultivate and Engage with Influencers to further your Mission
Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske
Join Jay for this very interactive session on how can nonprofits leverage social media to gain influence with stakeholders, partners, donors, media, and policymakers. He will share tools to identify and reach the right influencers and track engagement with them.
|11:55 am||Extending Your Reach: Creating a Culture of Sharing
Communications and Technology Director, Cyndi Lauper’s True Colors Fund
Twitter Handle: @JoeSaidSo
‘Reach’ is an important part of a successful online advocacy campaign – but how do you get your supporters to share your content? This presentation will examine some great tools and techniques that can be used to empower your followers to become fierce brand advocates.
|12:30 pm||Break for Lunch, Emails, & Fresh Air
|1:30 pm||Solutions Salon: Executive Roundtable Discussions
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
|2:30 pm||8 Ways to Tell Stories for Crowdfunding
Rob Wu, CEO, CauseVox
Twitter Handle: @RobJWu
Fundraising campaigns are driven by a special type of story–– the campaign story. In this talk, Rob will go through ten examples of compelling campaign stories and what makes them great.
|3:00 pm||Break for Stretch, Emails, & Fresh Air
|3:20 pm||Text Messaging to Serve our Communities and Build Our Organizations
Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Twitter Handle: @SamMcKelvie
Whether your organization’s mission is to educate, empower, or encourage positive behavior, text messaging is a proven effective medium to reach people regardless of preferred social media, access to smart phones, or the digital divide. In this session, we’ll discuss how you can use text messaging to best communicate with the populations that your non-profit serves.
|3:55 pm||Measuring What Matters
Chris Tuttle, Principal Consultant, Tuttle Communications
Twitter Handle: @ChrisTuttle
We all know we’re supposed to review digital metrics and make changes accordingly. But how many of us brush over metrics when we get busy? Or aren’t sure what to do with the data once we have it? Tuttle will review 3 simple ways to gather meaningful metrics with minimal effort — and offer suggestions on implementing actionable changes.
|4:25 pm||Donated LinkedIn Tools & a Strategy to Recruit Incredible Skilled Volunteers & Board Members
Bryan Breckenbridge, Head of Nonprofit Solutions,
Twitter Handle: @BGBreck
Meeting our mission requires skilled human capital. In this energizing session, Bryan offers donated LinkedIn tools and a comprehensive strategy to efficiently recruit skilled volunteers and board members.
|5:00 pm||Closing Remarks
Ritu Sharma, Executive Director,
Social Media for Nonprofits