April 28, 2014
Seattle University, Seattle

Join us at the Seattle University for a day of networking, connecting and learning how your nonprofit can leverage Social Media Marketing to meet its mission. Please see the agenda below, featuring insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.

Social Media for Nonprofits- April 28, 2014

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8.30 am Registration & Continental Breakfast

9:15 am Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits

9:30 am Strategy + Strategy: Integrating Social Media Strategy with Organizational Strategy

Peter Drury, Director of Strategy, Splash

Twitter Handle: @SeattleDrury

Does your organization support your social media strategy — and does your social media strategy support your organization’s core strategy? Learn how to identify key factors that will make-or-break the buy-in of your CEO, Board and Marketing/Fundraising Leadership for a win-win relationship.

10:05 am How Social Turns Your Employees Into A Secret PR Army

Aki Kaltenbach, Hootgiving, Hootsuite

Twitter Handle: @AkiKaltenbach

Leveraging employee PR power is no groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. This session will share tips on how to get your employees collaborating more effectively and share examples of nonprofits doing it well.

10:40 am Crowdfunding 101

Alex Kouts, Senior Director of Product, Razoo

Twitter Handle: @AlexKouts

Crowdfunding is the new buzzword. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media to tell your story effectively, spread the word and thank your donors.

11:15 am Break for Coffee and Conversation
11:35 am Grow Your Nonprofit with Email & Social Media

Tracey Warren, Regional Development, Constant Contact

Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!

Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.

12:10 pm Break for Lunch, Emails, & Fresh Air

1:15 pm Storytelling in Sensitive Situations

Colin Downey, Director of Communications, The American Red Cross, Western Washington Region

Twitter Handle: @ColinD15
Finding the balance of what is appropriate information sharing during crisis and disaster is no perfect science. Colin will discuss how compassion, ethics and training can create a framework to allow for quick – and hopefully correct – decision making in sensitive situations.

1:45 pm Solutions Salon: Executive Roundtable Discussions

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs.  Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

3:00 pm New[er] Kids on the Block: Some Social Apps Nonprofits are Testing

Amy Sample Ward, CEO, NTEN

Twitter Handle: @AmyRSWard
Instagram, Vine, Snapchat. You may have heard the names or may be using them already. These are just a few of the newer social tools on the market that nonprofits are adding to their arsenal. We’ll take a look at some inspiring campaigns and examples of newer tools in use by nonprofits.

3:35 pm Break for Stretch, Emails, & Fresh Air

3:50 pm Tech, Mobile & Social Trends to Leverage for your Next Event

Ritu Sharma, Executive Director, Social Media for Nonprofits

Twitter Handle: @RituSharma1

Join Ritu for this session to learn about the latest event technologies to leverage for your next event or fundraiser. She’ll cover top trends in the industry and cost-effective tools to immediately apply to your next event to save time and dollars, and even improve your event experience.

4:30 pm Advanced Audience Targeting in Digital Advertising

Anthony Plamondon, Vice President, The Lukens Company

Cara Egan, Director of Marketing & PR, Seattle Art Museum

Twitter Handle: @Caraegan27

Join Cara and Anthony to learn how your nonprofit can use Facebook custom audience retargeting techniques and digital advertising to drive awareness and reach niche audiences. They will discuss Seattle Art Museum’s Teen Night Out Case Study and share insights on using Facebook and Twitter for advanced demographic targeting.

5:00 pm Closing Remarks

Ritu Sharma, Executive Director,
Social Media for Nonprofits

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