9:00 – 10:00 am

Registration & Exhibit Hall

10:00 am

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits

Sponsor Remarks

Thea Nilsson, Community Outreach Manager, Microsoft Silicon Valley

10:15 am

Social Media for Fun & Nonprofit

Dr. Mark Drapeau, Director of Innovative Engagement Strategy, Microsoft

Social media is 20% what you do and 80% what others say about what you do. Learn the “art” of storytelling for communicating your cause, building relationships and spreading your message on social media.

Twitter Handle: @Cheeky_Geeky

10:50 am

Facebook for Nonprofits

Libby Leffler, Strategic Partnerships, Facebook

How can you leverage Facebook for your cause? Learn best practices, traps to avoid and, new and innovative uses of this platform. Plus get the scoop on Facebook’s new nonprofit resource center.

Facebook Profile: facebook.com/libby

11:25 am

Content Curation: Your Next Social Media Marketing Idea

Guillaume Decugis, CEO & co-founder of Scoop.it

Content is KING! Learn best content curation practices and premier web services to feature your content. Also see how other nonprofits are successfully using it as part of their marketing strategy.

Twitter Handle: @gdecugis

12:10 pm

Break for Lunch, Emails, & Fresh Air

1:10 pm

Leveraging Social Media for Event Marketing & Outreach

Ritu Sharma, Co-Founder & Executive Director & Darian Rodriguez Heyman, Co-Founder & Head of External Partnerships, Social Media for Nonprofits

This session is geared towards marketing and development staff responsible for outreach and marketing efforts. Ritu will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. We will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, Google+, and Twitter.

Twitter Handle: @ritusharma1, @dheyman

1:45 pm

Crowdfunding for Causes 101

Lesley Mansford, CEO, Razoo

Crowdfunding is the new buzz word. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media to tell your story effectively, spread the word and thank your donors.

Twitter Handle: @lesleymansford

2:15 pm

3 Myths & 3 Musts of Social Fundraising

Dave Boyce, CEO, Fundly

Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact.

2:50 pm

Social Media & the 3 Rs: Content Strategy Basics for Engaging Volunteers

Robert Rosenthal, VolunteerMatch
The functions of engaging volunteers are universal: recruit, retain and recognize supporters. Learn strategies to communicate your message to volunteers, the critical role of storytelling, and cross-platform communications of volunteer-related social content.

Twitter Handle: @volmatchRobert

3:25 pm

Break for Conversation, & Tweetout

3:45 pm

Understanding & Building Mobile Engagement

Blaise Nutter & Cameron Corda, Blue State Digital

Mobile is an important aspect of social media with a very large percentage of people using smartphones. This session will cover some basics of the mobile web, a few optimization tips for speeding up the mobile experience, mobile sites vs. responsive design vs. mobile apps.

Twitter Handles: @ccorda

4:20 pm

Advocacy through Online Community

Sydney Fleischer, Community Director, Causes

Social change comes from more than a single petition or campaign. If your goal is to create a lasting impact around one or many issues, bridging the gap between your advocacy and community building work online is critical. Learn from a few examples of nonprofit leaders creating lasting change through their online communities and some of the social media strategies that get them there.

Twitter Handle: @SydFleischer

4:50 pm

Petition To Win: Smart Solutions to Build Communities, Attract Supporters, & Engage Constituents

Lawrence Grodeska, Nonprofit Community Manager, Change.org

Get smart (er) about online campaigns! Learn to use online petitions to win advocacy campaigns, grow email lists and connect with new supporters in short durations.

Twitter Handle: @LSGrodeska

5:25 pm

Closing Remarks

Ritu Sharma, Co-Founder, & Executive Director, & Darian Rodriguez Heyman, Co-Founder & Head of External Partnerships, Social Media for Nonprofits

Twitter Handles: @dheyman & @ritusharma1