SAN FRANCISCO, 2015
November 16, 2015 in San Francisco
ABOUT THE EVENT
Join us as we bring together nonprofit decision-makers and supporters in the San Francisco bay area to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short, TED-meets-Twitter style talks and interactive workshops. We’ll be adding a couple hands on workshops and breakouts this year to allow participants to get their hands on experience with measurement and designing compelling email newsletters.
Registration & Continental Breakfast
Welcome & Introduction
Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
Twitter Handle: @ritusharma1
Sponsor Remarks and Welcome
Michael Sabat, VP of Business Development, Mobile Commons
Community-Driven Programming: Creating a Culture of Community
Megan Keane, Membership Director, Nonprofit Technology Network
Twitter Handle: @penguinasana
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
SMS for Success
Sam McKelvie, Head of Mobile Strategy, MobileCommons
Twitter Handle: @Sam_McKelvie
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Interactive Activity: Tweet-Out
Fundraising in 2016: A Millennial’s Voice
Roderick Campbell, CEO, CommitChange
Twitter Handle: SiliconRoderick
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
Breaking Through: Get Parents and Other Busy People To Take Action!
Anita Jackson, Director of Social Media and Blogging, MomsRising.org
Twitter Handle: @anita_sarah
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, we'll talk about how to effectively use social media strategies to complement your movement building work. We'll talk about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Break for Lunch, Emails, & Fresh Air
Social Media as Part of Integrated Multi-Channel Strategy
Veda Banerjee, Director, Communications & Digital Marketing, Golden Gate Parks National Conservancy
Twitter Handle: @VedaBanerjee
How do you prove the business value of your social media efforts and marketing promotions to senior leaders at a nonprofit with limited budget and time? Measuring engagement is essential for brand growth to understand what kind of content works for social media, Google AdWords, and online content that help drive web traffic, email signups, and donations. In this session, you’ll learn about creating and measuring digital engagement and revising marketing efforts based on case studies that you will be able to present to your manager and senior staff.
The Power of Social Proof
Kate Capossela, Director of Business Development, Great Nonprofits
Twitter Handle: @TheKateCap
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Leveraging Social Media for Advocacy and Collaboration
Brad Schenk, Digital Engagement Director, Rainforest Action Network
Preeti Desai, Social Media Manager, Greenpeace USA
Twitter Handles: @BradASchenck
Twitter Handles: @preetalina
Join us for this panel and discussion on how leading organizations like Rainforest Action Network and Greenpeace USA are using social media to engage with stakeholders, community and donors to increase awareness of environmental causes. We’ll learn what they are doing individually and also collaboratively to engage a similar demographic
Interactive Activity: Tweet-Out
5 Paths To Success With Mobile For Fundraising And Mobilization
Nick Allen, Director, Nuevo Fundraising
Sending a text message is the easiest way for new supporters to connect with your cause. We’ll talk about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick will also share the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
Selling Your Story: How Storytelling Through Video Cultivates Donors and Drives Your Mission
Adonica Shaw, Digital & Social Media Specialist, Junior League of Los Angeles
Twitter Handle: @adonica_shaw
This session will discuss and explore several best practices and strategies nonprofits can use to fundraise and raise awareness about their cause through videos and messaging on social platforms. This will be an interactive session where attendees will create their own social videos and learn some of the key elements to powerful storytelling.
Half My Social Media is Working, I Just Don’t Know Which Half
Lyndal Cairns, Social Media Marketing Manager, San Francisco Aids Foundation
Twitter Handle: @LyndalCairns
Your communities are growing online but how do you track engagement over time? Which of your posts are most effective? Learn how to get smarter with social media analytics, building tracking into your everyday work and sticking to your goals, using the free and low-cost tools you already use. Participants will come away with an understanding of how smarter tracking can support their mission, plus access to tools that will take the pain out of reporting.
Ritu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits
San Francisco Conference is Part of Our Mobile First Initiative and Presented by:
Regular Small Nonprofit Registration
- $175: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $225: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $275: Companies and Individuals
- Corporations & Startups