November 16, 2015 in San Francisco


Join us as we bring together nonprofit decision-makers and supporters in the San Francisco bay area to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short, TED-meets-Twitter style talks and interactive workshops. We’ll be adding a couple hands on workshops and breakouts this year to allow participants to get their hands on experience with measurement and designing compelling email newsletters.



We are excited to offer scholarships to nonprofit professionals from organizations with valid 501c(3) or fiscal sponsorship status only. A strong preference is given to organizations with budget of $500,000 or less. Please apply here to be considered.

Without volunteers, these events could not run as well as we do, and we are very grateful for all our volunteers. If you’re interested in volunteering, please complete the following application. We are looking for volunteers for outreach help leading up to the event and also for onsite support.

An investment in Social Media for Nonprofits can allow your organization to connect to our incredible network of nonprofit social media and MarCom practitioners, CEOs, board members, directors, and consultants. #SM4NP participants are the precise decision-makers that sponsors and exhibitors need to reach. Their work ranges from fighting hunger to ending child slavery, but they’re united by a fierce desire to master the resources, tools, and knowledge they need to better serve their community.



Adonica Shaw

Adonica Shaw is a social and digital media strategist and communications specialist, with several years client experience in public relations, brand management and marketing. She has created and manag

Jed Alpert

Jed is an accomplished entrepreneur and one of the foremost authorities on mobile communications strategy. He and his work has been featured in several notable publications like the New York Times, th

Sam McKelvie

Sam works with leading nonprofits, political candidates, and government agencies to develop innovative and engaging mobile campaigns that foster social change and better living.

Ritu Sharma

Ritu Sharma has years of experience in event production, event-related fundraising, and social media. She heads up programming and logistics for Social Media for Nonprofits. She has worked with severa

Roderick Campbell

Outspoken nonprofit advocate. Explored 30+ countries, worked with hundreds of nonprofits, and now helping bridge the gaps between technology and humanity.

Veda Banerjee

Veda Banerjee is director, communications & digital marketing for the Golden Gate National Parks Conservancy. Veda currently manages the Conservancy’s media requests, press distributions, online

Lyndal Cairns

Lyndal helps communities connect and collaborate on solutions to some of the biggest issues facing our world - health, climate change and social justice. A journalist by trade, she brings a rigor to s

Cayden Mak

Cayden is Chief Technology Officer at, an organization that sits at intersection of social justice and technology, helping to organize Asian American and Pacific Islander communiti

Perla Ni

Perla is the founder and CEO of Great Nonprofits, a platform for community-sourced stories and reviews about nonprofits. Perla was the Founder and Publisher of the Stanford Social Innovation Review, h

Anita Jackson

Anita leads the innovative social media campaigns that spur grassroots action, organizational growth and partnerships, and lawmakers'​ attention. Reaching out in both creative and tried-and-true way

Megan Keane

Megan is a long-time San Francisco bay area resident with an extensive nonprofit background in community management, communications, and volunteer management. She’s a problem solver and network buil

Nick Allen

For the last 15 years, Nick Allen has helped organizations including Amnesty International, UNICEF, UNHCR, the Humane Society of the United States, and No Kid Hungry use the Internet and mobile to rai

Preeti Desai

Preeti is the Social Media Manager for Greenpeace USA, based in San Francisco. In this role, she manages the organization's social media strategy, editorial calendar, community management, and analyt


8:30 AM

Registration & Continental Breakfast

9:00 AM

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
Twitter Handle:

Michael Sabat, VP of Business Development, Mobile Commons

9:30 AM

Community-Driven Programming: Creating a Culture of Community

Megan Keane, Membership Director, Nonprofit Technology Network
Twitter Handle:

Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.

10:05 AM

SMS for Success

Sam McKelvie, Head of Mobile Strategy, MobileCommons
Twitter Handle:

Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.

10:40 AM

Interactive Activity: Tweet-Out

11:00 AM

Fundraising in 2016: A Millennial’s Voice

Roderick Campbell, CEO, CommitChange
Twitter Handle:

Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.

11:30 AM

Breaking Through: Get Parents and Other Busy People To Take Action!

Anita Jackson, Director of Social Media and Blogging,
Twitter Handle:

In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, we'll talk about how to effectively use social media strategies to complement your movement building work. We'll talk about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.

12:05 PM

Break for Lunch, Emails, & Fresh Air

1:00 PM

Social Media as Part of Integrated Multi-Channel Strategy

Veda Banerjee, Director, Communications & Digital Marketing, Golden Gate Parks National Conservancy
Twitter Handle:

How do you prove the business value of your social media efforts and marketing promotions to senior leaders at a nonprofit with limited budget and time? Measuring engagement is essential for brand growth to understand what kind of content works for social media, Google AdWords, and online content that help drive web traffic, email signups, and donations. In this session, you’ll learn about creating and measuring digital engagement and revising marketing efforts based on case studies that you will be able to present to your manager and senior staff.

1:35 PM

The Power of Social Proof

Kate Capossela, Director of Business Development, Great Nonprofits
Twitter Handle:

Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.

2:05 PM

Leveraging Social Media for Advocacy and Collaboration

Brad Schenk, Digital Engagement Director, Rainforest Action Network
Preeti Desai, Social Media Manager, Greenpeace USA
Twitter Handles:
Twitter Handles:

Join us for this panel and discussion on how leading organizations like Rainforest Action Network and Greenpeace USA are using social media to engage with stakeholders, community and donors to increase awareness of environmental causes. We’ll learn what they are doing individually and also collaboratively to engage a similar demographic

2:45 PM

Interactive Activity: Tweet-Out

3:05 PM

5 Paths To Success With Mobile For Fundraising And Mobilization

Nick Allen, Director, Nuevo Fundraising

Sending a text message is the easiest way for new supporters to connect with your cause. We’ll talk about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick will also share the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.

3:35 PM

Selling Your Story: How Storytelling Through Video Cultivates Donors and Drives Your Mission

Adonica Shaw, Digital & Social Media Specialist, Junior League of Los Angeles
Twitter Handle:

This session will discuss and explore several best practices and strategies nonprofits can use to fundraise and raise awareness about their cause through videos and messaging on social platforms. This will be an interactive session where attendees will create their own social videos and learn some of the key elements to powerful storytelling.

4:05 PM

Half My Social Media is Working, I Just Don’t Know Which Half

Lyndal Cairns, Social Media Marketing Manager, San Francisco Aids Foundation
Twitter Handle:

Your communities are growing online but how do you track engagement over time? Which of your posts are most effective? Learn how to get smarter with social media analytics, building tracking into your everyday work and sticking to your goals,  using the  free and low-cost tools you already use. Participants will come away with an understanding of how smarter tracking can support their mission, plus access to tools that will take the pain out of reporting.

4:25 PM

Closing Remarks

Ritu Sharma, Co-Founder & Executive Director
Social Media for Nonprofits

Marketing toolkit

Help us share the word about the event with easy-to-use images, tweets and posts, like the one below.

Click to tweet: "Can't wait for #SM4NP CA conf on 9/16! For nonprofits needing marketing help, look at @SM4Nonprofits event:"

San Francisco 2015

San Francisco War Memorial - The Green Room
401 Van Ness Avenue
San Francisco, CA
94102 USA

Contact Us

Social Media For NonProfits

San Francisco Conference is Part of Our Mobile First Initiative and Presented by:


Registration Rates


Regular Small Nonprofit Registration

  • $175: Small Nonprofit
  • Annual Budget Under $500K


Regular Mid-Large Nonprofit

  • $225: Mid-Large Size Nonprofit
  • Annual Budget Over $500K


Regular For-profit and Consultants

  • $275: Companies and Individuals
  • Corporations & Startups
  • Consultants