Social Media Crisis Control! [Tweetchat]
Plan for problems to rise above them on social media.
Does your organization have a plan for social media crises? This tweetchat will help you come up with a plan to respond efficiently and professionally through social media no matter what is thrown your way. Our special guest this time is Cynthia Shaw. She will use her experience as Regional Director of Communications at American Red Cross to help your nonprofit protect its reputation and respond proactively.
Q1: When and how should you engage with criticism on social media?
Q2: What can you learn from how other organizations have handled social media crisis?
Q3: What do you do when the public knows more about the issue than your organization does?
Q4: What tools can help you keep an eye on what people are saying online about your nonprofit?
Q5: Who in the organization should handle social media problems?
Q6: How can employees be good online ambassadors for nonprofit organizations?
Q7: Let’s share some funny social media bloops you’ve seen. How would you have responded?
Click to tweet: Don’t be scared! Let’s talk about how to handle a #SocialMedia crisis. Join me at #SM4NP tweetchat 10/23 at 1 pm ET! @SM4Nonprofits
Help amplify the chat beforehand on Twitter by RTing or tweeting about the chat. Follow @SM4Nonprofits on Twitter to stay connected.
Find the chat by searching on Twitter or a site like Twubs for #SM4NP.
During the chat, we will start with welcomes and icebreakers, and then lead the discussion with questions through our handle @SM4Nonprofits.
You’ll answer Q1 with A1, and Q2 with A2. Always include the hashtag #SM4NP. Feel free to talk to others in the chat, ask questions, get sidetracked, be thoughtful, and be social.
Prep for the chat
Don’t be scared be prepared! How to manage a social media crisis – By Jay Baer on Convice and Convert
Sample Crisis Communication Plan – From NorthSky Nonprofit Network
Nonprofit Crisis Control 101: Shorten the News Cycle – By Kivi Leroux Miller on Nonprofit Marketing Guide
How to Respond to a Social Media Crisis – By Barry Welford on Social Media Examiner
The accidental rebranding of Komen for the Cure – By Kivi Leroux Miller on Nonprofit Marketing Guide