June 11, 2014
Microsoft’s Mountain View Conference Center
1065 La Avenida St.
Mountain View, CA  94043

Thanks to everyone who made it out to our sold-out 2013 conference, and registration will go live shortly for our 2014 program, which will once again be produced alongside Nonprofit Boot Camp.

You can check out the 2013 conference agenda below, and please follow us on Facebook or Twitter for updates on our 2014 program. As always, the 2013 conference was packed and featured insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.

2013 Silicon Valley Agenda

8:30 am

Registration & Continental Breakfast

9:15 am

Welcome & Introduction

Ritu Sharma, Executive Director, & Darian Rodriguez Heyman, Co-Founder & Head of External Partnerships,
Social Media for Nonprofits

Sponsor Remarks

Sid Espinosa, Director of Citizenship, Microsoft, and Former Mayor, Palo Alto

Twitter Handles: @Ritusharma1, @dheyman & @msftcitizenship

9:30 am

Social Media Strategy

Holly Minch, Founder, Lightbox Collaborative

Before you dive in the deep end of building and growing your social media presence, it helps to take a step back and plan out a simple strategy.  Join us to learn about the key elements of this, including how to use crucial tools like an editorial calendar.

Twitter Handle: @hollyminch

10:05 am

Grow Your Nonprofit with Email & Social Media

Elyse Tager, Regional Development, Constant Contact

Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible?  During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible.  And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Twitter Handle: @ElyseTager

10:40 am

Break for Coffee, Conversation, & Tweetout

11:00 am

Retellable Stories: Leveraging the Original Social Media

Jay Golden, Co-Founder, Wakingstar Story Consulting

For all of our focus on social media, we’ve put less importance on the original social media: the stories we tell one another each day, in cafes, in the office, and in meetings. And yet they’re more important than ever – they impact your funding, your partnerships, and your engagement. This highly interactive session with Jay will explore what stories are, how they work, and how better telling them will hold together your social media campaigns…and make cocktail parties much more fun.

Twitter Handle: @Goldenone

11:45 pm

Why you Need a Social Media Policy

Gene Takagi, Managing Attorney, NEO LawGroup

Understanding the rules that impact social media communications is critical to creating and implementing the right strategies. Sound policies will help social media strategists and users contribute with confidence to advance the organization’s mission without exposing it to future harm.

Twitter Handle: @GTak

12:20 pm

Break for Lunch, Emails, & Fresh Air

1:20 pm

Solutions Salon: Executive Roundtable Discussions

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs.  Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

2:20 pm

Taking Your Mission Mobile

Deb Levine, Executive Director & Founder, YTH

Pretty soon, there will be more cell phones than people, but how can your nonprofit leverage this important trend to further your mission?  A group of experts will share data, case studies, and insights that will help you learn the benefits of entering and accessing data remotely, using both the mobile Web and SMS.

Twitter Handle: @DebYTH

Session Underwriter:

2:55 pm

Break for Coffee, Conversation, & Tweetout

3:10 pm

Keynote: The Dirty Little Secret To Getting Better Results from Social Media

Beth Kanter, Blogger & Co-Author, The Networked Nonprofit

Nonprofits that are using measurement, making sense of their data, and learning from successes as well as failures will get better results using social media.  This keynote will share some inspiring case studies and tips so your nonprofit will be more effective with its strategy.

Twitter Handle: @kanter

3:45 pm

Surfing for Change

Kyle Thiermann, Creator & Host, Surfing for Change

Pro surfer, budding philanthropist, environmental activist and young entrepreneur, Kyle has boldly become part of the solution

with his runaway documentary series, ‘Surfing For Change’. Learn how he was able to get his message across and move thousands to action using the power of social media and his grassroots network.

Twitter Handle: @surfing4change

4:15 pm

Building Community: Engaging for Change

Manny Hernandez, President & Emily Coles, Head of Communities, Diabetes Hands Foundation

Well-managed communities can have a great impact. Learn how to create and grow an online community, and how to engage its members. The session will be informed by nearly one decade of community management experience (things to do and to avoid), with specific examples from TuDiabetes.org, a diabetes social network.

Twitter Handle: @askmanny & @DiabetesHF

4:45 pm

Fundraising with Social Media

Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits

Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join the Co-Founder of Social Media for Nonprofits as he presents useful, easy to implement, and effective tips, tools, and best practices.

Twitter Handle: @dheyman

5:15 pm

Closing Remarks

Ritu Sharma, Executive Director, Social Media for Nonprofits

Twitter Handle: @Ritusharma1

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