September 16, 2015 in Silicon Valley


Join us as we bring together nonprofit decision-makers and supporters in the Silicon Valley to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short, TED-meets-Twitter style talks and interactive workshops. We’ll be adding a couple hands on workshops and breakouts this year to allow participants to get their hands on experience with measurement and designing compelling email newsletters.



We are excited to offer scholarships to nonprofit professionals from organizations with valid 501c(3) or fiscal sponsorship status only. A strong preference is given to organizations with budget of $500,000 or less. Please apply here to be considered.

Without volunteers, these events could not run as well as we do, and we are very grateful for all our volunteers. If you’re interested in volunteering, please complete the following application. We are looking for volunteers for outreach help leading up to the event and also for onsite support.

An investment in Social Media for Nonprofits can allow your organization to connect to our incredible network of nonprofit social media and MarCom practitioners, CEOs, board members, directors, and consultants. #SM4NP participants are the precise decision-makers that sponsors and exhibitors need to reach. Their work ranges from fighting hunger to ending child slavery, but they’re united by a fierce desire to master the resources, tools, and knowledge they need to better serve their community.



Thea Smith Nilsson

As civic engagement manager at Microsoft, Thea oversees civic tech projects and partnerships in San Francisco. Her past roles have been in the field of corporate social responsibility, and include gra

Ritu Sharma

Ritu Sharma has years of experience in event production, event-related fundraising, and social media. She heads up programming and logistics for Social Media for Nonprofits. She has worked with severa

Mona Cadena

Mona came to Equal Justice USA in 2009 with 10 years experience training, campaigning, and organizing with Amnesty International. Her expertise also includes criminal justice reform, women's rights,

Lauren Girardin

Lauren Girardin uses her creative chutzpah to help nonprofits engage their communities and share their stories. She encourages organizations to experiment bravely in their social media, blogging, cont

Cheryl Contee

Cheryl is the CEO of Fission and Co-Founder of She also co-founded #YesWeCode with Van Jones,

Adonica Shaw

Adonica Shaw is a social and digital media strategist and communications specialist, with several years client experience in public relations, brand management and marketing. She has created and manag

Marcia Silva

Marcia Silva thrives on using social media and digital tools to encourage participation and strengthen community. She oversees digital marketing and advertising efforts at Second Harvest Food Bank of

Lisa Barr

As Development Officer at Silicon Valley Community Foundation, Lisa Barr helps individuals, corporations and nonprofits partner with SVCF to further their philanthropic interests. Lisa also helps lead

Rob Wu

Rob Wu is the CEO of CauseVox, a leading crowdfunding platform for nonprofits and social good projects. Rob has raised over $200,000 for his own social good crowdfunding projects, and his work has bee

Emily Schwing

Emily Schwing has a B.S. from the University of South Alabama in Meteorology and an M.A. from San Jose State University in Communication studies with focus on Environmental Communication. She started

Kerry Lobel

Kerry Lobel has served as the executive director of Puente de la Costa Sur in Pescadero since 2006. Puente is a 17-year old nonprofit, providing vital services for men, women, children and families in

Dorothy Ponton

As Community Engagement Manager, Dorothy helps Girls Leadership communicate with girls, their parents, educators, and girl-serving organizations through Social Media, Content Marketing, and Online Edu


8:30 AM

Registration & Continental Breakfast

9:00 AM

Welcome & Introduction

Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
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Sponsor Remarks and Welcome:
Thea Smith Nilsson, Civic Engagement Manager, Microsoft
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9:30 AM

Leverage Your Influencers to Drive Social Media Engagement

Cheryl Contee, CEO, Fission and Co-Founder,
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While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Learn how to identify your influencers, the best sharable content and how to get them talking about your campaigns.

10:05 AM

Marrying Mobile with Social

Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
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The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact.

10:40 AM

Interactive Activity Tweet-Out

11:00 AM

SV Gives True Stories: How to Rock Your Giving Day

Lisa Barr, Development Officer, Silicon Valley Community Foundation
Madeline Martin, Senior Marketing and Development Manager, Loaves & Fishes
Kerry Lobel, Executive Director, Puente
Emily Schwing, Program Manager, Veggielution
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Giving Days are an excellent opportunity to get your nonprofit in front of many new donors and to take advantage of the momentum and matching grants put by many regional community foundations. Join Lisa from the Silicon Valley Community Foundation and three nonprofits from Silicon Valley region that participated in SVGives to discuss their successes and lessons learned. While the experiences are from their participation in the regional giving day, the lessons learned are applicable in similar events including Giving Tuesday.

11:35 PM

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

Marcia Silva, Digital Marketing & Advertising Manager, Second Harvest Food Bank of Santa Clara and San Mateo Counties
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Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped us tighten our 2015 childhood hunger messages and improve campaign results.

12:10 PM

Break for Lunch, Emails, & Fresh Air

1:00 PM

Solutions Salon: Executive Round Table

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

2:00 PM

A Recipe for Social Media Advocacy: Select, Stir, Promote

Mona Cadena, State Strategist, Equal Justice USA
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We're all looking for the foolproof recipe for social media impact in our advocacy campaigns. Lobbyists tell us that the gold standard in lobbying elected officials is face to face constituent contact. The truth is, social media is a powerful tool to drive atmospherics, lift up on the ground organizing, and even connect with elected officials but how does a campaign team begin to assess the viability of, and implement, a robust social media effort to support an advocacy goal? Spoiler: there is no magic recipe. But the ingredients are there for the mixing.

2:40 PM

Increasing Your Impact Through Social Media Collaboration with Peer Organizations

Dorothy Ponton, Community Engagement Manager for Girls Leadership
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Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents.

3:15 PM

Hollywood Storytelling for Nonprofit Crowdfunding

Rob Wu, CEO, CauseVox
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You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, we’ll walk through three storylines that you can use for nonprofit fundraising, share examples, and help you understand how to repurpose storylines for your nonprofit.

3:50 PM

Interactive Activity Tweet-Out

4:10 PM

Don’t Panic: How to Embrace Emerging Social Media with Infinite Majesty and Calm

Lauren Girardin, Communications Strategist, Writer, and Trainer, Lauren Girardin Consulting
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Most nonprofits are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Snapchat, YikYak, Tinder, Periscope, and that sparkly new one that launched while you were reading this description? The session will get you excited to embrace emerging social media. You’ll learn five questions to ask that can help you set nimble strategies and choose effective tactics for engaging on these channels. You’ll also be inspired by the creative ways that organizations large and small are experimenting bravely on a variety of emerging social media. Simply put, you’ll know where your towel is.

4:45 PM

Closing Remarks

Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
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Marketing toolkit

Help us share the word about the event with easy-to-use images, tweets and posts, like the one below.

Click to tweet: "Can't wait for #SM4NP CA conf on 9/16! For nonprofits needing marketing help, look at @SM4Nonprofits event:"

Silicon Valley 2015

Microsoft Conference Center
1065 La Avenida Street, Building 1
Mountain View, CA 94043

Contact Info

Social Media for Nonprofits


Registration Rates


Regular Small Nonprofit Registration

  • $175: Small Nonprofit
  • Annual Budget Under $500K


Regular Mid-Large Nonprofit

  • $225: Mid-Large Size Nonprofit
  • Annual Budget Over $500K


Regular For-profit and Consultants

  • $275: Companies and Individuals
  • Corporations & Startups
  • Consultants