SILICON VALLEY 2015
September 16, 2015 in Silicon Valley
ABOUT THE EVENT
Join us as we bring together nonprofit decision-makers and supporters in the Silicon Valley to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short, TED-meets-Twitter style talks and interactive workshops. We’ll be adding a couple hands on workshops and breakouts this year to allow participants to get their hands on experience with measurement and designing compelling email newsletters.
Registration & Continental Breakfast
Leverage Your Influencers to Drive Social Media Engagement
Cheryl Contee, CEO, Fission and Co-Founder, Attentive.ly
Twitter Handle: @ch3ryl
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Learn how to identify your influencers, the best sharable content and how to get them talking about your campaigns.
Marrying Mobile with Social
Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
Twitter Handle: @ritusharma1
The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact.
Interactive Activity Tweet-Out
SV Gives True Stories: How to Rock Your Giving Day
Lisa Barr, Development Officer, Silicon Valley Community Foundation
Madeline Martin, Senior Marketing and Development Manager, Loaves & Fishes
Kerry Lobel, Executive Director, Puente
Emily Schwing, Program Manager, Veggielution
Twitter Handles: @lisabbarr
Twitter Handles: @loavesfishessj
Twitter Handles: @puentepescadero
Twitter Handles: @Emily_Schwing
Giving Days are an excellent opportunity to get your nonprofit in front of many new donors and to take advantage of the momentum and matching grants put by many regional community foundations. Join Lisa from the Silicon Valley Community Foundation and three nonprofits from Silicon Valley region that participated in SVGives to discuss their successes and lessons learned. While the experiences are from their participation in the regional giving day, the lessons learned are applicable in similar events including Giving Tuesday.
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
Marcia Silva, Digital Marketing & Advertising Manager, Second Harvest Food Bank of Santa Clara and San Mateo Counties
Twitter Handle: @marciaesilva
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped us tighten our 2015 childhood hunger messages and improve campaign results.
Break for Lunch, Emails, & Fresh Air
Solutions Salon: Executive Round Table
In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work, but more importantly, to identify and meet current needs. Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.
A Recipe for Social Media Advocacy: Select, Stir, Promote
Mona Cadena, State Strategist, Equal Justice USA
Twitter Handle: @MonaCadena
We're all looking for the foolproof recipe for social media impact in our advocacy campaigns. Lobbyists tell us that the gold standard in lobbying elected officials is face to face constituent contact. The truth is, social media is a powerful tool to drive atmospherics, lift up on the ground organizing, and even connect with elected officials but how does a campaign team begin to assess the viability of, and implement, a robust social media effort to support an advocacy goal? Spoiler: there is no magic recipe. But the ingredients are there for the mixing.
Increasing Your Impact Through Social Media Collaboration with Peer Organizations
Dorothy Ponton, Community Engagement Manager for Girls Leadership
Twitter Handle: @PontDD
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents.
Hollywood Storytelling for Nonprofit Crowdfunding
Rob Wu, CEO, CauseVox
Twitter Handle: @robjwu
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, we’ll walk through three storylines that you can use for nonprofit fundraising, share examples, and help you understand how to repurpose storylines for your nonprofit.
Interactive Activity Tweet-Out
Don’t Panic: How to Embrace Emerging Social Media with Infinite Majesty and Calm
Lauren Girardin, Communications Strategist, Writer, and Trainer, Lauren Girardin Consulting
Twitter Handle: @girardinl
Most nonprofits are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Snapchat, YikYak, Tinder, Periscope, and that sparkly new one that launched while you were reading this description? The session will get you excited to embrace emerging social media. You’ll learn five questions to ask that can help you set nimble strategies and choose effective tactics for engaging on these channels. You’ll also be inspired by the creative ways that organizations large and small are experimenting bravely on a variety of emerging social media. Simply put, you’ll know where your towel is.
Ritu Sharma, Co-Founder & Executive Director Social Media for Nonprofits
Twitter Handle: @ritusharma1
Regular Small Nonprofit Registration
- $175: Small Nonprofit
- Annual Budget Under $500K
Regular Mid-Large Nonprofit
- $225: Mid-Large Size Nonprofit
- Annual Budget Over $500K
Regular For-profit and Consultants
- $275: Companies and Individuals
- Corporations & Startups