Thanks to the hundreds of nonprofit leaders who made it out to the MaRS Discovery District during Net Change Week for our first-ever international program on June 26, 2012, and to all the great sponsors and partners who made it possible!

We are currently seeking an innovative funding partner to help underwrite our return to the Toronto in 2013 and beyond, and once ample support has been secured we will gladly announce the date of our next program there. In the meantime, please join us for our second Canadian program in Vancouver, currently slated for June of 2013.

Follow us on Facebook or Twitter to stay tuned for our plans and updates, and you can also see the agenda for our 2012 Toronto program below, which featured insightful keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders.

2012 Toronto Agenda

8:30 am

Registration & Continental Breakfast

9:20 am

Welcome & Introduction

Ritu Sharma, Executive Director,
Social Media for Nonprofits

Sponsor Remarks

MaRS & Net Change Week

9:30 am

Social Media as Part of an Integrated Multi-Channel Strategy

Laura Bradley & Lori Abbott, SickKids Foundation

Join SickKids Foundation’s marketing professionals as they walk you through their first-ever “Healthy & Happy” campaign. Launched in May 2012, this month-long campaign asked people to stand up and “Do The Happy” to give thousands of children a better chance at a healthy and happy life. With a large social media and digital component, the highly successful campaign had a fully integrated approach to fundraising.

10:05 am

Taking Twitter Beyond 140 Characters

Amanda Grainger-Munday, Timeraiser

Interested in upgrading your Twitter skills? Join us for this interactive, hands-on workshop on how your nonprofit can use advanced techniques and tips to leverage Twitter for volunteer management and community building.

10:40 am

Interactive Activity-Tweet-Out

11:05 am

Leveraging LinkedIn for Good

Steve Watt, Marketing Manager, LinkedIn

This session will cover how nonprofits can leverage LinkedIn to gain knowledge, build awareness, and develop community.   Our expert presenter will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profile.

11:40 am

Social Fundraising Best Practices & Key Metrics

Todd Levy, Founder & Managing Partner, DonorDrive

In this data-driven session, we’ll profile insights into social fundraising trends, key metrics, and key analytics your organization should be leveraging.  Our speaker will demonstrate how your nonprofit can increase revenue and gain new donors by providing tools to tap into your constituents’ social networks.

12:15 pm

Break for Lunch, Emails, & Fresh Air

1:15 pm

Fundraising on Facebook

Michael Rajzman, Social Media Manager, Free the Children

Working with volunteers has always been about engagement and relationships. So what’s new? The potential to connect, build, and maintain those relationships through real-time digital channels. Join us as we explore some of the creative and effective ways nonprofits are using social media to advance their work with staff and volunteer-driven efforts.

1:50 pm

Mobile Fundraising: What’s Hot, What’s Not, & What’s on the Horizon!

Claire Kerr, Director of Digital Philanthropy, Artez Interactive

We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.

2:25 pm

The Power of Animated Video

Heather McKibbon, Business Development, Switch

Join Heather for an interactive and hands-on workshop on how your nonprofit can utilize video to tell the story about your cause in a compelling way. The presentation will cover some simple and do-it-yourself tips and tricks of video storytelling.

3:00 pm

Break for Coffee, Conversation, & Tweetout

3:20 pm

Measuring & Monitoring Social Media Efforts

Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada

Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.

4:00 pm

Five Ways Google Analytics Helps You Track Social Media

Eric Squair, Online Communications Consultant

Google Analytics is an incredibly powerful (and free) tool that tells you exactly how your audience is interacting with everything you publish online.  During this session we will look at five ways this powerful platform can help you track results and give you insights into what’s working—and what’s not—with your online efforts.

4:45 pm

Closing Remarks

All sessions provided attendees with concrete insights and takeaways, showcasing best practices, pitfalls to avoid, and free, helpful resources for nonprofits and causes.

Again, follow us on Facebook or Twitter to stay tuned for our future plans and thanks much for your interest!

  • Toronto Sponsors